Why Do You Need Multiple Targeted Lists?
As you are building your list, it is important that you target your list. What that means is that if you are selling dog products, for example, that your list is comprised of dog owners, not pet owners in general. And if you sell a wide range of pet products, then you could build several lists, one for dog owners, one for cat owners, one for parrot owners, etc. Now you can do this two ways.
You can either build a broad list, and then give your subscribers a reason to opt in to a tighter list, or you can build tightly niched lists from the beginning. Or you can use some combination of the two.
For example, if you sell all manner of pet supplies, you could run advertising geared towards pet owners in general, and additional advertising geared towards dog owners. With the broader list, you can send out opportunities for each of the specific categories of pet owners to opt in to a tighter list. For example, you might send out to your entire list an offer of a free report that only cat lovers would download, and then have the subscriber opt in to the cat lovers list. This allows you to send that subscriber only cat-related offers and not dog and parrot related offers, and you will increase the sales generated per subscriber.
If you choose to build tightly niched lists from the very beginning, then you would advertise offers that are geared specifically towards dog-lovers, or cat-lovers, etc.
By doing this you are able to much more tightly market your target audience, and the tighter your marketing, the more profitable you will become.
One thing to remember here is that if you have your subscribers opt into a new list, be sure that they are not mailed the same email twice, once for each list. There are several ways to handle this, and it will depend on your auto responder specifications.
One way is to have them automatically taken off of the current list they are on, when they opt in to another list of yours. Or, if you still want to send them the general offers too, then set your auto responder so that it automatically filters for duplicate email addresses, and only sends your broadcast emails once to each email address.
This concept can also apply to a subscriber who makes a purchase from your list. For example, once someone has purchased a particular product from your list, you want him removed from the list that recommends that particular product, and moved onto a list of proven purchasers.
This has been an excerpt from my flagstaff manual, the List Building Manifesto.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
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Sean Mize is a full time internet marketer who has created over 370 articles in print and 8 published ebooks.
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