What Kind of Incentive Should Be Used to Get People to Subscribe to My List?
I think that the type of incentive varies depending on the target product. By target product I mean the long term backend product. You see, I believe that a sales funnel begins with the most expensive product and everything leading up to that most expensive product is simply a lead in to the most expensive product.
I realize this is different than many people build their lists. They hunt for a freebie, then they hunt for a cheap first product that the freebie seekers might want, then they scramble for something more expensive that those people might want.
I think that is backwards. If my top product is a $5000 training course, then my funnel should be designed to only attract people that might one day be willing to spend $5000 with me.
So all of that said, I think that the initial product must be related to the niche, and be inexpensive to produce, and yet have a high perceived value.
I like ebooks. I like to write a 10 page ebook that answers common questions in my niche, and use that as my giveaway. I certainly want the subject matter to be relevant to the niche, as I only want people to download it that might eventually buy my $5000 product. The bottom line is, come up with a product that is related to your niche and that is easy to giveaway. If you do have a physical product, at least require the recipient pay the shipping fee.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.
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