Various List Building Models I
With the single product web business model, basically your web site is dedicated to the promotion of a single product. In this case, you would want to structure your list building campaign in such a way that only those individuals who might be interested in purchasing your single product would be added to your list. In this way you can more effectively target your emails and advertising so that the only promotions you send to your list are those promoting the single product.
Multiple Product Based Web Business Model
With the multiple product based web business model, you are promoting more than one product. Theoretically, these products should be related in theme or in the demographics of your average customers.
In this model as it relates to list building, you must choose between operating one list that is sent to prospects of all the featured products, or to create multiple lists, one for each product or set of related products. Catalog Product Based Web Business Model
In the catalogue based web business model, you are generally selling a larger set of either related or unrelated products. When you build a list of subscribers who are interested in the types of products included in the catalogue products, you will generally be sending them to the catalogue for special promotions, sales, new products and the like. This is probably not the best type of web based business to create if you are interested in building a list based business online, although the list building should augment your web site sales
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Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.
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