The Sales Funnel - List Building Model (My Favorite) II
The other mechanism by which this method works is that often when a subscriber reads a sales page for a much more expensive product, they see the lower priced product as a higher value, as function of the comparison of prices.
However, once someone has purchased a higher priced product, I will generally attempt to not present products that are of a lower price than the one which they have purchased. Because they have made a more expensive purchase, for example $100 +, I make the assumption that because they are comfortable making purchases of at least that price, and will therefore attempt to maximize the possible value from that subscriber.
So how do you structure your email campaigns so that the subscriber is progressively being given higher priced promotions without receiving lower priced promotions?
Probably the easiest way to do this is to set up your autoresponder in such a way that when someone opts into the autoresponder associated with the higher priced product, they are automatically opted out of the lower priced autoresponder, and will therefore stop receiving emails promoting the lower priced products.
To make this easiest, I use my autoresponder for the automatic delivery of all the products that someone purchases. In this way, in order for them to accept delivery of the product they have purchased, they are opted in to the new list, and my autoresponder service automatically opts them out of the list to which they currently belong.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.
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