Step by Step Guide to Internet Success Step 12–Build a Squeeze Page
Once you have your web hosting and domain name (Step 11), you are ready to build your first web page.
For this project, all you need is a squeeze page to enroll visitors in your mailing list.
To structure your squeeze page, remember that your only purpose with a squeeze page is to get your visitor to leave their name and email address so that you can either send them an announcement when you create your product, or so you can recommend other related products from time to time.
You can range anywhere from writing a sales letter selling the visitors on subscribing to your mailing list, all the way down to a very simply opt-in form with a one-line invitation. A lot of that choice depends on where your visitors are coming from. If they are recommended to you and already trust you, then a one-liner might be more effective, on the other hand, if they are unfamiliar with you, you might need more of a sales page. Experiment and see what works best for you and your visitors.
One thing I do that works very well is I offer my visitors a free copy of my ebook 15 Steps to Internet Success and sometimes a free ecourse on learning the ropes online. I find that is a very effective method of adding subscribers to my list. Until you have created your own giveaway product, feel free to download mine and give it away to your new subscribers.
In Step 13, I will cover getting your auto responder and putting the web form on your squeeze page.
This has been part 12 in an extensive series on building your own internet marketing business. To subscribe to receive the entire series via email, click here: Step by Step to Internet Success
To read more about how to start an online business, click here and download my free book: Internet Success
Sean Mize is a successful offline and online entrepreneur and marketer, and has written extensively on the topic of online business creation and success.
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