Running Flyers VS Direct Mail
Sending out direct mail can be expensive however those businesses that do often get much more value than advertising in the newspaper. Cost wise even with a 1.5% letter opening rate versus the round waste file, direct mail still pays off big time in developing new customers and spreading word of mouth amongst future clientele.
But perhaps you may not thought of another option, which works especially well. That is to hire runners to hit all the door slots of all the businesses in town. This works extremely well if your business caters to business clientele more than the average consumer.
Let me tell you why I am suggesting this. You see for years we set up franchises in the mobile car wash business and we washed cars at offices and homes. But offices were better as there were more cars there and those people had money, as they all had jobs, since we were washing at work.
When we went into a new town, often we would be off cycle for the next round of direct mail coupon booklets and thus we had to develop new clientele on our own. So we hired blitz team members who did sales and ran flyers. A team of four and a vehicle driver could do over 2,000 offices in one evening. In 5-days we did 10,000 or more and on the weekends our teams could do 5,000 per day or 10,000 over the weekend.
Due to the shear volume and savings on stamps, envelopes, etc, we were able to do it for less money and get much better results than anything I have ever heard of reading marketing text books or listening to professors describe direct mail rations to sales. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
An Introduction to Direct Mail Marketing
Direct mail marketing is now being used by many large retailers like Macys or Wal-Mart in order to reach their customers. The...
Reasons To Still Use Direct Mail
Direct mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing...
Direct Mail Services
Running an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or ...
Direct Marketing for Water Companies and Conservation
Direct marketing and direct mail campaigns for water companies can help with water conservation by constantly reminding consu...
Direct Mail Marketing and Direct Mail for Hobby Shops
Local Hobby Shops can do very well as a small business but to do a good business they need a strong customer base. How can a ...
Direct Marketing for Non-Profit Groups Considered
If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase ...
Direct Mail Marketing and Direct Mail Strategies for Local Toy Stores
Local small business toy stores are under fire these days due to the ramp up of the number of toy isles in large box type sto...
Direct Mail Marketing to Shape Public Opinion
Direct-mail marketing works for so many things and it works in nearly all types of businesses. Targeted direct-mail advertis...
Work The Steps Of A Strategic Plan
What ever success you are looking to achieve you need to have a strategy to get there.Once you have your strategy on how you ...
Direct Mail and Direct Mail Marketing for Car Washes with Detail Shops
Do you own a carwash? Does your car wash have more customers at all times during the week? Do you have a detail shop on the p...
Direct Mail Marketing to Get a Job
Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out...
Direct Mail Postcards
Direct mail postcards are one of the most economical print communications media available on the market. It is a cost-effecti...
Direct Mail for Taxicab Companies
Taxicab companies must be sure to fill up those cabs so they can max out their ridership and expand to buy new cabs as well. ...
Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies
Selling gift baskets is not easy and getting a gift basket company going is a marketing challenge in all regards. The challen...
Direct Marketing Tools
In business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and serv...
Effective Direct Mail Campaigns
It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a ...
How To Use Direct Mail Marketing To Your Advantage
Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for dire...
Direct Mail and Direct Mail Marketing for Crisis Centers
Crisis Centers with special call in numbers can do wonders to help people with severe depression and such, and yet if those p...
Direct Mail Marketing and Direct Mailing Strategies for Motorcycle Shops
Motorcycle Shops must sell motorcycles to insure their success. They must get new clients in, sell them bikes and treat them ...
Coupon Booklet Direct Mail Costs
Well most people do not realize that coupon books that go out by direct mail have a little bit of give in their prices and yo...