Reliance Retail - A Runaway Success
New Delhi, March 29: In an encouraging spate of retail outlets opening in the National Capital Region in the last six months, Reliance Fresh can claim hands down that it is on top and rising. The sales have exceeded all estimates with average sale by a store being of the order of Rs five lakhs, while the company had estimated the same to be around Rs Two lakhs.The footfalls are also high being 4,000 per day.
The 100th store in the retail chain is to be opened soon, the question being debated is whether Pune can beat Delhi and breast the 100th outlet landmark. If so Delhi will have the honour of being the 101st shop.
Without wanting to be identified, sources within the Reliance group of companies say the company has so far opened 96 Reliance Fresh stores, spread over a carpet area of 2,50,000 sq ft in 96 outlets in different parts of the country .
Delhi has 24 of the 96 shops in the country today. and accounts for thirty per cent of the total sale.
The company claims there has been overwhelming response to Reliance retail in the period under review. Looking at the very encouraging response from the public and the buyers, there are plans to commission more city distribution centers and city processing centers that will further strengthen the supply chain.
Also, back end sourcing has been strengthened so that the demand is not left unattended or not met. The effort also is to step up quality controls and checks. and help the existing vendors by providing them quality products. Additionally, it is stated that the mother company of Reliance Fresh, Reliance Industries Ltd is pitted to start in the National Capital Region a hyper market that will sell electronics goods as part of project.
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