Market Yourself Into Direct Marketing Jobs
When its job hunting time, too many candidates for direct marketing jobs forget everything theyve learned about selling a product and think in terms of getting a job. If anyone should have an easy time of getting a job, its the direct marketing specialist, no? After all, what is job hunting but selling the most important product you have to offer yourself? When you stop thinking in terms job seeking, and start thinking as you do when youre developing a campaign to sell a new product, youll find the employers lining up to interview you and offer you those direct marketing and database jobs for which youve been applying.
Step I: Identify Your Market
The first step in selling yourself is the same first step as in any direct marketing campaign generating leads. Think back to what youve learned about identifying and developing your market. There are several ways to go about this. The most effective is to combine several.
- Research through newspapers and job search sites to find direct marketing jobs that are vacant.
- Draw up a list of firms for which youd like to work.
- Network. Mention your job hunt to everyone you know. Have a supply of business or contact cards available to hand out to anyone interested. Your mums hairdressers cousin may just be the secretary who typed up an advert for your dream position at work this afternoon. You never know where your sales leads may come from.
Step II: Prepare Your Direct Marketing Materials
Targeted mailings are the mainstay of most direct marketing jobs. Youve identified your market now put together your mailing: your CV and cover letter. Give it the same attention youd give to your marketing campaigns because it is your most important marketing campaign. Take the time to tailor your approach to fit the companies to which youre applying. Your cover letter to each company should be different and aim to emphasize the skills and experience that will make you most attractive to them. It may be handy to rearrange your CV to aim for different direct marketing jobs and database jobs, putting the most important experience and honors up front for each position.
Step III: Follow Up With Your Prospects
Wait several days after sending out a CV to a company. If you havent heard back from them at the end of a week most will at least send out a postcard acknowledging receipt of your CV you can ring up to check if your CV was received. Do a bit of prospecting for information at the same time will the company be scheduling interviews? When can you expect to hear? Is there anything in particular that might increase your chances of being considered for open direct marketing jobs?
Step IV: Present Your Best Side
If your prospecting for leads is successful, think of your job interview as doing a sales presentation. Prepare yourself as carefully as you would to make a big sale to a prospect. Youll find it far easier to present your abilities if you think of them as selling points rather than as tooting your own horn.
Viewing your job interview as a sales presentation will also help you frame the right sorts of questions to ask your interviewer. When youre selling a product, you aim your questions at discovering how your product can be most helpful to your prospect. The same sort of question to your interviewer will point out how valuable an asset you can be if the firm hires you for their vacant position.
Paul Eastaby writes for Precision Marketing. Precision Marketing is a UK site specialising in direct marketing jobs and news from the direct marketing sector.
For news and jobs relating to direct marketing visit Precision Marketing.
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