Lucrative List Building: The Squeeze Page
Most internet marketing professionals agree that if you dont have a list, then you dont really have a business. Building a lucrative list is essential to your success. A customer list is the greatest asset of any business. In internet marketing, your customer list is your personal gold mine.
After you solve the problem of generating traffic to your website, it then becomes necessary to capture the name and email address of your visitor so you can build your own customer list. If you fail to do this, your business will fail.
Its amazing to me how many people spend a ton of effort and money on getting visitors to their site where they pitch a product in hopes of getting a sale and then fail to capture their visitors name and email address.
You must focus your attention on building your list instead of on trying to make your initial sale. Remember, only 1 in a 100 people is going to buy your product after arriving at your website. You must capture the other 99 peoples name and email address so that you can show your product(s) to them again in the future.
There are a few techniques you can use to capture your visitors information and build a lucrative list. Here are the three biggies which are the most effective:
1. The Squeeze Page
2. The Pop-Up, and
3. A Simple Opt-in Form
The best method to use of the three ways to build a list is the squeeze page. A regular opt-in form might get a 10% to 20% opt-in rate, while a squeeze page is more likely to produce a 20% to 40% opt-in rate of the total number of visitors who arrive at your website.
A squeeze page is a web page with only one purpose: to capture the information details of your visitor. The squeeze page is different from using a pop-up or normal opt-in form because you dont allow your visitor access to your website unless they give you their name and email address, and/or other details.
Therefore, a squeeze page must sell the benefits of your website to your visitor. A good squeeze page must have a strong benefit driven headline to grab the readers attention, some bullet points outlining the benefits of your website, and a call to action.
The best squeeze pages are not long. Do not make your visitor scroll down the page to opt-in. Other best practices include placing your photo on the page, make bold every other bullet point, and put a box around your \"call to action\" which is merely your opt-in form. Tell the visitor exactly what to do in no uncertain terms.
You must provide enough information to entice your visitors to leave their name and email address. Use good copywriting and sales techniques to squeeze your customers into joining your list. To ensure that people opt-in, you usually have to bribe them.
Offer some kind of free gift to bribe your visitor. A short report, a mini-course, a subscription to your newsletter, or an audio or video file is usually enough to get your visitor to join your list. In your call to action, be sure to let your visitors know that they will be given their free gift immediately after clicking the submit button located on your form.
Just a note here: You will not be sending your customers to your web page immediately after they enter their information details. Instead, you will send them to your One Time Offer page which is the subject of one of my other articles in this series of articles on list building.
Newbies are often afraid to use a squeeze page. They think that not enough people will choose to opt-in to their list. Its true that you will need to write convincing copy and you will have to offer a valuable gift to get your visitor to opt-in. But you need not worry about visitors who dont choose to opt-in. If your visitors are not even interested enough to give you their email address, then they probably wont be interested enough to buy from you either.
William Perkins writes about how to start an online business, affiliate marketing, and making money online. He has packaged much of what he knows into a new Affiliate Marketing Handbook. You can get the first 35 pages of the handbook for free when you opt-in at his website. http://www.BigWillySite.com
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