List Building - Your Index Page is Your Best List Building Tool
If youre capturing email addresses to build a marketing list, your web sites index page is the best place to start. When a visitor first comes to your web site, right there is the best place to sell them, qualify them, and get their email address. Its the place to put the squeeze on them. There are three good reasons for doing this:
First, your index page your splash page is your first, and best, chance to convince your visitor to act. The good news is that there is no real size limit to the page thats one reason you see some very long index pages.
Second, your index page is your first opportunity to truly qualify your traffic. If they wont qualify right away, it just means more work and a lower yield to try to get them to act later.
Third, its a tease. A squeeze on your index page teases the visitor with implied value. Its like putting something lumpy inside a mailed envelop the recipient just has to open that envelop!
Making your index page squeeze isnt hard. Its just a matter of making sure your visitor is presented with a strong offer an offer attractive enough to garner their email address.
Yes, its true that your exit rate on the index page might be a lot higher if its a squeeze page. But the visitors that do click through will almost certainly be a higher quality prospect and youll have the opportunity, because you have their email address, to communicate with them again and again.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
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Do you want to learn how to build a massive list fast? Click here: Email List Building
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