List Building Web Model - Selecting a Business Model
The next obvious question for you might be, what is the best business model for you?
Because I believe that the list building model is the most lucrative, I am simply going to recommend that regardless of your product or products, you should be using the list building model for your entry point.
After that, unless you already have a catalogue based model set up, or have a specific desire to sell a selection of products that are best geared towards a catalogue setting, I believe that you should set up your entire line of products as a sales funnel.
Use a free product as your squeeze page entry, and then a low priced product as the entry point into the sales funnel itself. If you already have a selection of low priced products, consider promoting a rotating selection of the low priced products. Once your subscriber has purchased one of the lower priced products, opt him out of the low priced email list, and only send him higher priced products.
If you do not have a higher priced product, you need to create one. Once someone has made a single purchase with you, they have much more value to you as a customer purchasing higher priced products than they do purchasing additional lower priced products.
By the way: You Must Be CAN-SPAM Compliant
Because this is such a serious matter, and courts are repeatedly fining internet marketers for sending out unsolicited commercial email, I feel it is imperative to mention this again, before I begin to actually teach you how to create your list building campaign.
Sending unsolicited bulk, commercial, or otherwise unwanted email is a crime in the United States and I would imagine in many other countries. Exorbitant fines and jail time may be associated with this crime. Because I am not an expert on the legalities of email, I highly recommend that you fully understand the laws that pertain to your jurisdiction before you begin building your list. The following link should help you understand the CAN-SPAM law: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
Remember, ignorance is not an excuse. Learn the law and abide by it.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.
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