List Building to Promote your Product I
If you understand the right way to do it, you can use list building to promote your product and increase your sales. A list of email addresses is very important to the success of your online business, and you should do whatever is needed to build it up.
There are a few ways to achieve this, so lets have a look at the more common. A squeeze page is a page that is specifically designed to capture email addresses. It makes the visitor an offer that he would feel stupid to pass up. It can be designed to provide more information or a specific topic in exchange for the email address, or to provide a few free gifts as an inducement to sign the opt-in form.
There are some rules to be followed for the ideal squeeze page, such as designing a compelling header and persuading the prospect that you can offer them something that will provide the solution they are looking for, and that if they only provide their first name and email address you will email them with the information they require. However squeeze pages are not the only way to get email addresses.
Another way to do this is to have an opt-in form on page of your site, in the same place each time. This works on the principle that a visitor has to be exposed to something up to seven or eight times before making a decision. If you expose your visitor to an opt-in page on every page on your site you have a very good chance of earning the address. It should be placed where it is seen: top right is usually the best place.
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