List Building - The Traffic To Drive Your List II
Purchasing traffic includes just about all forms of direct advertising, including pay-per-click or ezine advertising traffic. In the case of purchasing traffic, you are generally paying a set fee for either a given number of visitors or a specific time frame on a particular web site or advertising spot.
Creating traffic means just that generating traffic yourself. Creating traffic basically includes optimizing your web site so that you receive some portion of search engine traffic, or writing and submitting articles that direct readers to your web site.
Obviously, the lines of distinction between each of these forms of traffic can become blurry.
In some sense, each of the traffic sources is purchased. If you borrow traffic, you actually purchase that traffic with whatever the exchange traffic is. If you are creating traffic, you are really purchasing that traffic with the time and resources necessary to draw people to your web site.
But the bottom line is, no matter what you call it, you have to send traffic to your web site.
On that note, web site traffic varies in quality and cost across traffic sources.
High quality traffic might convert at 50%, whereas lower quality traffic might only convert at .5%. Of course, if the cost difference is relative, meaning that you pay less for the lower quality traffic, and in the same ratio of cost to quality, then lower quality traffic can still achieve the same results per dollar spent as high quality traffic.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.
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