List Building 103 How to Structure Your Email Campaign
List building can be a wildly profitable method of creating online streams of income. If you have been reading this series, you are familiar with creating a list building campaign and creating a squeeze page.
But what do you do next? Actually, you need traffic before you will get very far, but you also need an email campaign. And it is a toss up which comes next. You see, if you have the traffic but no campaign, you arent going to make any money list building. But if you have the campaign, but no traffic, you have the same problem: you will make no money list building.
So do both!
How to structure your list building email campaign:
There are many theories of how to create the initial buzz and make money off of it. Some would say that you should not sell anything for the first 5 or 6 emails, that you should send content and get to know the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some promotions in that campaign, especially if you include a free gift email or two.
Why? I think that when people subscribe to your email list, that they are hot prospects. They are aggressively seeking information, and they are more likely to spend money. Six emails later, they are much colder prospects.
Here is what I like to do with my email structure:
Email #1: Welcome, and content
Email #2 Free gift
Email #3 Referral letter to one of my products
Email #4 Referral letter to another of my products
Email #5 Content with my link at the bottom
Email #6 Referral letter to still another of my products
Email #7 Free gift
And after that, I continue to send about that mix. I average about $2 per month for every subscriber on my list.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.
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