Its All in The List
I know that youve heard this expression over and over again when it comes to marketing on the Internet. While it is quite true, I believe that most marketers are missing something very crucial to the building of their optin lists. I believe that this very important point eludes most online marketers or they dont want to do the extra work that is required. If they realized the added benefit, I believe that they would incorporate this into their list building strategy.
To me, its all in the content that matters the most. Without targeted quality content you will never have a list that will convert the way that it should. Adding content rich information to your website will give your visitors the feeling that they know and trust you because of the great content that you provided them on your website.
It seems that every website on the Internet has a squeeze page. If you want to see the content of the website you have to give your email address to see it. The problem with all of the squeeze pages that Ive seen on the Internet is that the end user has no idea of what they are opting into. Most of the time what you end up with as the end user is a bunch of spam with no information at all and the website that you are taken to is usually just one big sales ad of obscure information. Unless you pay, youll never get the information that the squeeze page promises or you will get some ridiculous in a word or two answer to that promise.
In my opinion, this is not a good way to build a solid list. Tricking people into giving you their information will not gain trust nor will it convert many sales. The only thing that it will do is cause a mass opt out of your list. Supplying good information will get you a more targeted list and a list of loyal subscribers who will buy from you over and over again.
Brian Queenan is the owner of the-truth-about-internet-marketing.com. Learn what it really takes to market online.
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