How to Use Bonuses to Build Opt-In List
If you are given a choice between two offers involving the same product: one which is standalone, meaning that the offer includes the product only; the other being a package, which means the offer includes the product as well as a variety of other goods that come with it. Both offers are being sold for the same price. Which will you choose?
The answer is pretty obvious, and quite telling of the importance of bonuses to increase the value of your products for sale.
Basic in online marketing is the concept of over-delivery. Master this principle and you will not only be able to increase your sales rate, youd also be able win the trust of your customers that will ensure that your online business will be able to bag some repeat sales in the future.
And the heart of over-delivery can be found in the bonuses you can prepare.
The Many Marketing Possibilities Of Bonuses
Bonuses, as we have discussed above, can be used to increase the perceived value of your products, making them more attractive choices for your prospects. This will serve your conversion rate well, more so when youre offering an affiliate programs products which are being sold by thousands of other affiliates. The bonuses serve as your unique selling proposition (USP), that which will distinguish you from your competition.
But there are other advantages that can be had with bonuses as well:
* Bonuses can be used to justify a higher selling price for your products. Since bonuses can increase the perceived value for what youre offering, any price increase will be rationalized.
* Bonuses will give your customers the feeling that they are special. This will help you establish good rapport with them. Theyd be able to trust you more in the future.
* Bonuses will brand your business as a generous enterprise. And everyone and I do mean EVERYONE will want to deal with a benevolent business.
* Bonuses will give your audience the feeling that they will be getting their moneys worth for the products youre offering. This will make it easier for you to convince them to purchase your offer.
Cool! But Where Can I Find Possible Bonuses?
There are many sources for products which you can use as bonuses. Here are just a few of them:
* Existing products with master resale or private label rights usually come with giveaway rights which will allow you to distribute the same for free. Simply purchase products with these rights and youll have a pool of possible bonuses to offer.
* You can, of course, create your own bonuses or hire a freelancer who will help you prepare them.
* There are ways by which you can assemble new products from existing components, even if you dont own the copyright for them. Gathering relevant articles from the article directories, for example, and compiling them into one eBook will give you an information product that is both new and distinctly yours. Just dont forget to respect intellectual property laws. Include the resource boxes to these articles in your compiled work.
* You can enter a joint venture with other internet marketers so that all of you can pool your products together and sell them as one amazingly irresistible package.
Essential Considerations In Providing Bonuses
It is not enough that you gather bonuses from just about anywhere. Your planned bonuses should possess one critical character that will spell the difference between the success or failure of your undertaking. What is this critical character?
Your bonuses must be valuable.
If your bonuses are junk, your audience will know, and the entire strategy will just backfire. Theyd paint you as an online businessman whos merely trying to pull a fast one on them, one who is willing to offer substandard product just for the sake of being able to say that his offer is loaded with bonuses.
Try to avoid this at all cost.
And the way to do it is to choose your bonuses wisely. Weed out the trash, and select only those which you yourself will be proud of.
Published By: Bhavesh Patel
Want to promote affiliate programs with residual income? Discover incredible affiliate marketing tactics to earn lifetime commission.
Blog: Search Engine Traffic
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