How To Save Tons Of Money On Advertising And Dramatically Increase Your Sales
Simple fact: far not every first-time visitor will buy your product or subscribe to your services. Consider this: a very big percentage of people on the Internet are very picky comparison shoppers. They will go through every site they can find to get the best deal. The worst part of this is: once they leave your site chances are you wont see them again.
Now all your advertising dollars spent to get that visitors go down the drain. This is the last thing we want to happen. Can that be helped? Most certainly!!!
The answer is in Opt-in list. What it does it simply captures your visitors contact information and forwards it to you via e-mail or web form (keep checking my blog often for help with creating opt-ins). You can collect as much information about your visitors as you want and then integrate it into your marketing strategies to build a trusting, long-term relationship with your visitors, successfully turning them into RETURN BUYERS and DRAMATICALLY increasing your sales while SAVING big time on your advertising dollars. Once you captured your visitors information you DO NOT NEED to pay any more money for this same visitor eve again!
With all the advantages of this marketing strategy you simply cant afford to ignore this opportunity!
How to collect e-mail addresses and build a MASSIVE subscribers list using opt-in
The most common and universal way to collect your visitors e-mail addresses and other information is offering a free newsletter. Think about this: why do people go online? Mostly for two main reasons: check their e-mail and look for information. A free newsletter delivering industry news, solution to one or more of their problems, product updates would be an ideal opt-in offer. Another advantage of this method is almost everyone can write a newsletter and it is suitable for practically every business type (with a few exceptions that I will cover in another post). You can go with either writing content for your newsletters yourself or opt for great free content resources.\r Here are some places to look for great free content:
\r www.emailuniverse.com
\r www.ideamarketers.com
\r www.freesticky.com
\r www.
\r www.certificate.net
Another options to consider: free e-book, running a contest, free whitepaper, free downloads, free mini-courses, surveys, Members Only sections.
Few simple rules to make your opt-in newsletter a complete success or how to build a HUGE opt-in list within a short period of time.
There is absolutely no doubt about this: by providing a high quality newsletter you can attract a very large number of loyal subscribers pretty quick. You must be very careful though: DO NOT turn your free newsletter into sales letter every time you send out a new issue. If that happens your subscribers will opt out very quickly.
There is nothing wrong thou to include a small paragraph at the end of your newsletter offering something like:
\r Special bonus offers subscribers only,
\r Updates and special announcements about new products or services,
\r Special discounts on upgraded services,
\r Special subscribers only promotions
To make sure your newsletter appears very professional and easy to read for your subscribers you need to follow these simple guidelines:
\r 1) Always use a consistent header and footer for all your newsletters;
\r 2) Include a table of contents;
\r 3) Write in short paragraphs leaving lots of white space to break up your text,
\r 4) Use dividers to separate different sections of your newsletter.
What are your options to generate additional revenue from your newsletters?
A good way to earn more money from your newsletters is selling advertising to other businesses. But before you decide to do so, you should consider this: the main reason for you having this newsletter on the first place is to build a strong and trusting relationship between your subscribers and YOU. I personally suggest some testing before you decide for sure to sell space on your newsletter to advertise other businesses or not. After all making some more money is never a bad idea. Just use a healthy degree of discretion while going with this option.
Another thing to consider before you go for selling ad space is the SIZE of your subscribers list. If you have a pretty tight niche and very targeted audience, youd need at least 8,000 to 10,000 subscribers before you go and offer paid advertisement on your newsletter. The less targeted audience you have, the bigger your list should be.
If you decide to for it, make sure that you do a good research and find really good quality product or service. Present it in a way as if you are personally recommending it to your audience. Then people wont feel like they were getting a hard sell and most likely will gladly go for it.
How often should you send out your newsletter for maximum impact?
Most common frequency of sending out newsletters is once or twice a month. Some people send them out bimonthly, some every week or even every day. So how do you know how often to send out yours?
Actually it mainly depends on your industry niche. Also a greatly depends on how much time you can dedicate to writing your newsletter and how much content you have.
Evaluate your abilities and decide how often you would be able to write a quality content for new and informative issues to keep your audience interested and anticipating each new issue.
I suggest to experiment with caution! Try not to overwhelm your subscribers with lots of information on a daily basis. They wont have time to read all your publications and might start moving your mail to the trash bin. Once this starts to happen, its very hard to stop!
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