How to Create Relationship With Your Subscribers 3
So what is the second way you can create rapport?
It is via communicating with your subscribers, creating interaction. There are a number of different ways this can be done. You can ask questions of your subscribers, you can ask your subscribers to ask you questions, and in both cases you can continue the correspondence personally. You can create an online forum, you can hold teleseminars or online Q & A sessions for your subscribers.
The bottom line with this is that it has to be interactional. It cannot be one-sided you have to have an open exchange of information flowing both ways.
The way I do it is I send out emails to my subscribers asking them to send me their questions, and I will answer them. And I do. That is key. If someone sends me a question, I will generally answer them personally. Sure, it takes me a few minutes but these people usually buy from me anyway, and many of them will buy several products from me. I have a few clients who have spent nearly $1000 with me so far I am more than willing to answer a few emails to create customers like that!
If I do a mass mailing, asking everyone to send me their questions on one particular topic, I may get as many as 100 responses. Rather than answer these individually, I will read through all of them, marking the few that need, due to the nature of the question, a personal response. Most of the questions will be very similar as long as I have not asked an open ended send my your questions about anything question. For example, if I ask my subscribers to send me a question they are asking about list building, I will get mostly list building questions. And most of those will be one of about 3-4 different standard questions, like how do I get started, what are the first steps, etc. I will take these 3-4 questions, answer them all in one email, indicating that I have received 100+ questions and have taken the liberty to answer the similar ones in one email. So in this one email I answer 90-95% of all the questions.
Two things happen when people read this email. The ones that asked the questions are pleased, because I answered their questions. The ones that didnt ask any questions are surprised at how many people asked questions, and now begin to think that I have a responsive, popular list. Since most people want to be a part of popular things, and not un-popular things, now that they see that my list is popular, they will begin to participate in the future.
And then, of course, I answer the few questions that I left out of the mass email.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.
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