How to Create Relationship With Your Subscribers 2
So how do you create rapport with your customers?
There are two things that have to happen 1) you have to give first and 2) you have to interact with them.
I will cover giving first. It is a commonality among us humans that if you give something to someone, they feel obligated to give back. If you give me something for nothing, I feel obligated to give back to you.
What do you do (offline) when you meet someone new and you think they might make a good friend? You give. You ask them to lunch, or you give them something. What happens next? Either they accept the gift, and normally will respond by giving back or by asking you to lunch in the future. Or they do not (in which case they probably do not become your friend). You give. They give back. Eventually they give and you give back.
The same thing happens online. You give something of value to your subscribers. Some accept and give back to you (they buy from you one day). Some do not accept, and never give back. Of course, there are many other points on this spectrum that occur some take, and never give back but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) or they dont like what you give them also fair and some (very few) will give (buy from you) first.
But the typical pattern here is that you give first, some accept, most of those give back by buying.
So what do you give? You can give free ebooks, informational ebooks on your topic. You can give information send them articles or excerpts from ebooks or other information you have.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.
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