Find Out What Has Everyone In Hollywood Talking
Hollywood Goes Wild Over Acai
"Acai is one of my favourite things to eat in the world!" claims Kelly Slater, world champion surfer. "We train every day with Acai", says the Brazilian football team. From sports stars to actresses, many celebrities are now recognizing the positive effects of drinking Acai juice. In the two years since it hit the United States, sales have risen to 2.5 million dollars. Acai, pronounced AH-SAH-YEE, is now in the spotlight and is about to boom. Why has it attracted so much attention?
The Acai berry has been heralded as "Natures Perfect Food" by the U.S Health Sciences Institute. Acai is certainly a healthy option. The berries are grown in the Amazon rainforest, and contain high levels of calcium (as much as milk), are packed with anti-oxidants. Fans of the fruit have also claimed that tasting an Acai product gives them a caffeine-like buzz. Natives of the Brazilian rainforest have been eating Acai berries for thousands of years, and they believe in their strong healing powers. Although there are many different types of berries on the market, the Acai berry is unique in that it contains such a wide variety of minerals, essential fatty acids, and vitamins; enough goodness to make other fruits feel inadequate. To be more precise, the Acai berry contains Vitamin B1 (Thiamin), Vitamin B2 (Riboflavin), Vitamin B3 (Niacin), Vitamin C, Vitamin E (tocopherol), iron, potassium, phosphorus, and calcium, while also having essential fatty acids Omega 6 and Omega 9 (helping to lower harmful cholesterol). Acai also has many valuable Phystosterols, which provide many benefits to the Human body, namely the reduction of blood plasma cholesterol. We have only recently discovered the health secret of generations of Amazonian Indians.
Acai may be a nutritious alternative, but it is also proving to be a lucrative business opportunity. The firm Sambazon (the sole importer of the Acai berries to the United States) is making numerous deals with U.S juice bars and supplying the berries to the leading juice businesses. The berries were first sold in Californian juice bars, and soon attracted the attention of the famous, for example actor Owen Wilson. It appears that it is only a matter of time before the global market notices Acai. It has already featured on the Opera Winfrey Show, The Today Show and CBS News Radio. Marketing the Brazilian berry will not pose too much of a problem, with so many high-profile celebrities and news groups recognizing its nutritious value.
Celebrities may be attracted to Acai's positive effects on health, but the look and taste is also part of the appeal. It is mostly served in juice bars as a slush puppy, usually mixed with other fruits, and has an appealing tropical flavour. People have described it as tasting a little like blueberries mixed with chocolate. Its deep, dark purple colour is distinctive and alluring to potential customers. The Acai juice is also thick and gloopy, allowing the customer to consume it with a spoon. Served in ceramic bowls, the juice is presented as exotic and a cut above the other juices available-just like the sports stars and actors themselves!
Now medical professionals are recognizing Acai's potential. Research groups at the University of Rio de Janeiro have discovered that Acai may be used to treat certain diseases. The large number of anti-oxidants contained in each berry can prevent blood clots and cancer. Although not scientifically proven, it is also thought that Acai may improve male fertility. With this medical recognition, celebrities will surely feel happier in promoting the benefits of Acai. Acai is also good for the conscience.
The famous names that are currently promoting Acai will also take comfort in the thought that demand for Acai is boosting the economy in the poor Amazon estuary. In the past five years Acai production has tripled. In some of the poorest areas, Acai offers the most financially rewarding form of production. Local Amazonian families collect Acai berries. It gives them another income besides raising cattle. As a result, NGOs (non-governmental organisations) are using this as an example of how production can be sustained locally. This is a positive message that needs to be shared with the rest of the world. With more and more high profile names supporting good causes, (for example Chris Martin from Coldplay promoting fair trade), they are also likely to support Acai production in Brazil.
The purple fruit is ripe for marketing. It looks good, tastes good, and helps to fuel the hedonistic energy of Brazilian beach culture. Acai berries have mysterious Amazonian origins. Celebrities and doctors are telling us that Acai promotes health and gives us energy. Acai is quite simply the sexiest of all fruits! Acai's biggest selling point is that it will make us healthier. We are now living in a dieting culture, where everyone is body-conscious. Celebrities are usually quick to adopt the latest diet craze, from cutting out carbohydrates to eating raw food only. With so many famous names now praising Acai berries, everyone else will soon follow suit. Jennifer Aniston helped to make the Atkins Diet a phenomenon. Certain diets (like Atkins) have caused controversy amongst doctors in the past. They argue that people should be thinking more about having a healthy balanced diet rather than cutting out certain food groups. Acai fruit, however, appears to be a safe food for celebrities to endorse, as it is low in fat and high in nutrients. All different types of food, however, should be eaten in moderation.
After reading this article you will perhaps get a better understanding of Acai's marketing potential, and why so many public figures are endorsing the product. Lets review: Acai berries are incredibly good for you; they tastes good; and buying Acai products will boost the economy of some of the poorest regions in the Amazon. The Brazilian fruit is already proving to be popular in the United States; it is only a matter of time before the rest of the world falls for its Brazilian charm.
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