Effective Direct Marketing
I knew a guy that owned a vacant house once, and he always laughed at the amount of postcards he received every week. He said they all looked the same and he just threw them away. That got me to thinking about my own marketing and I quickly realized that my plain white post cards were probably meeting the same fate as those that he received every week. The owners of vacant houses are constantly inundated with a storm of postcards, so in order for yours to get noticed, you have to stick out a little.
The first mistake in direct marketing that many newbies make is that they send only one card to a home owner and get frustrated when they dont get a response. The successful marketers understand that it takes more than one contact to get a home owners attention. In fact, on average it takes a minimum of THREE contacts to get noticed. If you think about the big corporations like McDonalds, you will realize that they run ads constantly and repetitively on the television. Youll be watching football one Sunday and by the end of the game, you suddenly have a yearning for a Big Mac, even if you dont like them. That is because McDonalds ran ads over and over again in order to stand out in the white noise of all the marketing that you are consuming during the course of the game. They are trying to achieve what marketers call top of mind awareness. That is your goal with your direct marketing. You want to make sure that after they have received multiple pieces of your marketing and they decide to sell, your company is the first one they think of because of all the mail they have received from you.
Another thing you might want to consider in your post cards is using a color that will stand out more than everybody else. For that reason, use cards that are fluorescent instead of plain colors. Those colors are brighter and tend to get noticed better. A good example is to look at the colors that Sprint uses on their store signsfluorescent yellow. The reason they use that color is that it catches peoples attention more than soft, normal colors.
One thing that you dont want to forget is that letters work better than postcards. Not just any letter, but those that are hand-addressed. Why is that? Because it doesnt look like just another piece of junk mail. Instead, it appears to be a letter from somebody they know. Rapport from an envelope. You cant beat that.
When you go to write your marketing letters you can go one of two ways. You might want to keep your letter short and sweet. I, however, have had the best of luck with a three page letter that I include in my manual, The Hidden Treasures and Profits of Probate. The reason it works so well is that when I wrote that letter, put in to action the advise of Zig Ziglar. Give enough people what they want and you will get what they want. What I did in the letter is give them a short rehab course explaining to them everything they would need to do from demo and construction to selling the house. The catch is at the end when I close them by telling them that I will buy their house in its current condition. By the time they get through reading my letter, they realize that there is a lot of time, money and energy required to fix up a house in order to get full retail value. But the real reason the letter works so well is that the executor has the real feeling that I want to help them, not take advantage of them.
The Bible is a great moral book, but it is also an awesome business manual. If you will remember to do unto others as you would have them do unto you, you will have great success in your marketing.
Happy Investing!
Brandon Lambert
You can learn more about the manual at http://probaterealestatedeals.com
Brandon Lambert and Jimmy Reed have been investing in Real Estate for more than 25 years. Jimmy is the author and lead trainer for Wholesale Buying for one of the largest real estate training companies in the US. Brandon and Jimmy collaborated together to write The Hidden Treasures and Profits of Probate in order to help investors--both new and seasoned--to get a leg up on their competition by finding deals in a niche area that nobody else is looking in. You can learn more about the book at http://www.probaterealestatedeals.com It is our sincere desire that everyone who wants to get in to real estate investing will succeed beyond their wildest dream. It is our mission to help them get there.
Direct Marketing Tools
In business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and serv...
An Introduction to Direct Mail Marketing
Direct mail marketing is now being used by many large retailers like Macys or Wal-Mart in order to reach their customers. The...
Direct Marketing Associations
Direct marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as ma...
Direct Marketing for Non-Profit Groups Considered
If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase ...
How To Use Direct Mail Marketing To Your Advantage
Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for dire...
Direct Mail Postcards
Direct mail postcards are one of the most economical print communications media available on the market. It is a cost-effecti...
Reasons To Still Use Direct Mail
Direct mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing...
Direct Mail for Bowling Alleys
Everyone likes to bowl and yet no one will come unless they are in a league or they are invited. Sometimes these customers ne...
Direct Mail Marketing to Shape Public Opinion
Direct-mail marketing works for so many things and it works in nearly all types of businesses. Targeted direct-mail advertis...
Effective Direct Mail Campaigns
It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a ...
Direct Mail Marketing and Direct Mailing Strategies for Motorcycle Shops
Motorcycle Shops must sell motorcycles to insure their success. They must get new clients in, sell them bikes and treat them ...
Direct Mail Marketing and Direct Mail Strategies for Local Toy Stores
Local small business toy stores are under fire these days due to the ramp up of the number of toy isles in large box type sto...
Direct Mail and Direct Mail Marketing for Mobile Car Washes
Mobile carwash businesses must cluster their customers close together due to the high cost of fuel. When a mobile carwash bu...
Direct Marketing VS Direct Sales
Direct Marketing is the direct mailing to potential customers to tell them about your products and services and deliver a sim...
Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies
Selling gift baskets is not easy and getting a gift basket company going is a marketing challenge in all regards. The challen...
Direct Mail Services
Running an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or ...
Direct Mail for Rental Car Agencies
Car Rental Agencies need visitors and travelers to come and rent cars, but they also know that some of their business is loca...
Direct Mail Marketing to Get a Job
Can you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out...
Direct Mail for Physical Trainers
Physical Trainers are very important to human mobility and anyone who has ever been in a situation where they were not about ...
Direct Mail and Direct Mail Marketing for Car Washes with Detail Shops
Do you own a carwash? Does your car wash have more customers at all times during the week? Do you have a detail shop on the p...