Direct Mail Still Works For Lead Generation
You probably wonder why when you go home to your mailbox everyday and open it up theres dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. If youre like me youre probably tired of having to weed all that junk mail out and drop it straight into the recycling bin before you even get inside the door of your house. Well the cold hard fact is that companies spend a lot of money on direct mail because it works. Direct mail is still a great way to get to specific prospects with a specific offer and this is no less true in the B to B space than it is in the B to C space.
Companies that put together compelling offers, purchase the proper lists and have a strong letter or piece of ad copy can still generate very respectable response rates from direct mail campaigns. Many companies use that as a tool in order to generate first level leads into their system that they can then nurture along through email campaigns or telemarketing; they can be qualified through telemarketing.
Other companies use direct mail in order to approach companies that they want to market to and warm them up to sales calls. You can target personalized letters to the executives that you want to reach inside your target prospect company and then following up with a direct sales phone call with the goal of selling an appointment and getting in front of a customer.
So direct mail still has its place in the overall marketing mix and a lot of people have become disappointed or desensitized to the power of direct mail but when its done right a combination of a great list, a great offer and great content direct mail can drive new leads into your companies door that will help you to accelerate sales.
Cube Management helps companies accelerate their sales, by providing the Sales & Marketing talent they need to grow their business. Cube is a leading recruiting and consulting partner to mid-market and emerging growth companies in the technology, manufacturing, healthcare and business service sectors. We work across the spectrum of Sales, Marketing and Business Development, providing holistic solutions that drive revenue and profit success. Cube Management combines Strategy, Process and People, to produce great results. Download the Cube Management Recruiting Guide and the Cube Management Inside Sales Guide.
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and generate leads. But its also an excellent way to keep your brand name i...
Direct Mail Envelope Tips For Successful B2B Lead Generation Sales Letters
In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is insi...
Direct Mail Marketing to Shape Public Opinion
Direct-mail marketing works for so many things and it works in nearly all types of businesses. Targeted direct-mail advertis...
In B2B Direct Mail Lead Generation, Work Backwards
Business-to-business lead generation is one of thefew times in life when you should start at the endand work backwards.Before...
Direct Marketing for Deck Cleaning Companies
It is amazing how well direct mail and direct marketing works for some types of businesses. Having been involved in many mob...
Direct Mail Marketing to Target Teens
For those businesses which generally sell to teens direct mail marketing advertising actually works quite well. For instance ...
Direct Marketing for Non-Profit Groups Considered
If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase ...
Direct Marketing Associations
Direct marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as ma...
Avoid Direct Mail Campaign Response Rates That Are Disastrously High
I once wrote a direct mail piece that generated a dreadful response rate. It was too high.My client was a brand new stadium i...
How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sales Letters
If your business uses direct mail to reach C-levelprospects, you face a unique challenge: getting pastthe gatekeeper.Gatekeep...
Test Your B2B Direct Mail Offers To Boost Response Rates
The secret to success in business-to-business directmail lead generation is testing. I have hunches. Youhave hunches. But tes...
Direct Mail and Direct Mail Marketing for Car Washes with Detail Shops
Do you own a carwash? Does your car wash have more customers at all times during the week? Do you have a detail shop on the p...
Improve Your B2B Direct Mail Response Rates With Premiums
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service direc...
Direct Marketing Tools
In business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and serv...
Direct Mail Marketing and Direct Mailing Strategies for Motorcycle Shops
Motorcycle Shops must sell motorcycles to insure their success. They must get new clients in, sell them bikes and treat them ...
Direct Mail and Direct Mail Marketing for Car Clubs
Are you a car club organization and trying to get more people to join? Usually car clubs grow due to word-of-mouth and yet y...
Direct Mail Marketing and Direct Mail for Hobby Shops
Local Hobby Shops can do very well as a small business but to do a good business they need a strong customer base. How can a ...
Direct Mail Reply Devices Must Tell Sales Letter Buyers How To Respond
My brother-in-law says you should be thankful for truckers because everything you buy was handled at some point by a trucker....
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond t...
Self-mailers in B2B Direct Mail: Advantages and Disadvantages
Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate mo...