Direct Mail Cycles and What You Can Do About it
If you run a business, which sends out advertising thru mailers such as Money Mailer or Coupon Savers and you offer some sort of discount you will notice many people coming in with these coupon offers. And this lasts for a week or two and you think wow, that worked good Ill do it again. Only one problem next mailing is one-month or for the zip codes you want 7-weeks from now.
There is a solution to this dilemma, when the customers come in offer a slightly lesser coupon and put it in their bag and therefore they take home with them the next coupon good in one-two weeks. Meaning the bigger coupon they will get on the next mailing. Direct Mailing Cycles affect many types of businesses such as hair salons, cruise holidays, carwashes and sandwich shops. Luckily there is more than one company mailing these things out and therefore more chances to get your coupons or ads in front of your potential future clientele, if in fact you have found direct mail to work well for you.
Additionally, when a customer comes in with a coupon they are probably a new customer and you want them to love the service so much that they come back without waiting for the next coupon. If all your present customers come in with coupons, then you are losing money because they would have come anyway. You need to be careful not to get your customers on so use to the coupons in the mail that they wait for them to come shop with you. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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