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	<title>Eumelos &#187; Direct Marketing Business</title>
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	<link>http://www.eumelos.com</link>
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	<pubDate>Wed, 20 Aug 2008 05:58:01 +0000</pubDate>
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		<title>Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals</title>
		<link>http://www.eumelos.com/eleven-reasons-donors-stop-responding-to-fundraising-letter-appeals/</link>
		<comments>http://www.eumelos.com/eleven-reasons-donors-stop-responding-to-fundraising-letter-appeals/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 01:30:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/eleven-reasons-donors-stop-responding-to-fundraising-letter-appeals/</guid>
		<description><![CDATA[Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.
1. They forget\r I suppose you could call this a case of poor institutional memory. Donors simply forget your [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/eleven-reasons-donors-stop-responding-to-fundraising-letter-appeals/feed/</wfw:commentRss>
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		<item>
		<title>Increase Website Traffic - Top 10 Surefire Methods!</title>
		<link>http://www.eumelos.com/increase-website-traffic-top-10-surefire-methods/</link>
		<comments>http://www.eumelos.com/increase-website-traffic-top-10-surefire-methods/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 11:15:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/increase-website-traffic-top-10-surefire-methods/</guid>
		<description><![CDATA[What good is a well designed website if no one knows it exists? Targeted traffic is the lifeline of any commercial website. Without it, your website will not get the exposure it needs to be a success. Fortunately, there are a number of effective techniques you can utilize to help increase website traffic. The good [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/increase-website-traffic-top-10-surefire-methods/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing VS Direct Sales</title>
		<link>http://www.eumelos.com/direct-marketing-vs-direct-sales/</link>
		<comments>http://www.eumelos.com/direct-marketing-vs-direct-sales/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 19:55:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-marketing-vs-direct-sales/</guid>
		<description><![CDATA[Direct Marketing is the direct mailing to potential customers to tell them about your products and services and deliver a simple message compelling them to come by something from you or sign-up for service. Direct sales are very similar in that you send people rather then mailed items directly to the potential customers to tell [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-marketing-vs-direct-sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Be at the Top of Your Game and Earn More Money Than Ever in 2007  (Part I)</title>
		<link>http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-i/</link>
		<comments>http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-i/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 22:05:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-i/</guid>
		<description><![CDATA[Can you remember a time in your life when you were truly at the Top of Your Game? A time when things just seemed to be clicking and everything appeared to be going your way.
It was a time when you felt good, looked good, had confidence, moved with purpose, and knew that you could not [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-i/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The 9 Lives of Customer Loyalty</title>
		<link>http://www.eumelos.com/the-9-lives-of-customer-loyalty/</link>
		<comments>http://www.eumelos.com/the-9-lives-of-customer-loyalty/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 21:35:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/the-9-lives-of-customer-loyalty/</guid>
		<description><![CDATA[There is an old saying that cats have nine lives.
Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days.   But the more simplistic answer is that cats are resilient creatures, who manage to get into the [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/the-9-lives-of-customer-loyalty/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing - Promoting Your Business 1:1</title>
		<link>http://www.eumelos.com/direct-marketing-promoting-your-business-11/</link>
		<comments>http://www.eumelos.com/direct-marketing-promoting-your-business-11/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 10:11:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-marketing-promoting-your-business-11/</guid>
		<description><![CDATA[When it comes to choosing the right marketing method for your business, you might find yourself in a hard position. Sure, you might discover that, luckily, there are many existent methods, still, usually just only one budget And you will soon discover that marketing one product or service is usually an expensive campaign, or forces [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-marketing-promoting-your-business-11/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Letters</title>
		<link>http://www.eumelos.com/spot-potential-direct-mail-donors-using-the-3-cs-of-fundraising-acquisition-letters/</link>
		<comments>http://www.eumelos.com/spot-potential-direct-mail-donors-using-the-3-cs-of-fundraising-acquisition-letters/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 06:51:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/spot-potential-direct-mail-donors-using-the-3-cs-of-fundraising-acquisition-letters/</guid>
		<description><![CDATA[What does an ideal new direct mail donor look like? \r How can you spot one in a crowd? Or in a list of \r potential donors? Look for the 3 Cs.
Capacity
The most important measure is a potential donors \r capacity to give. Some development officers trip \r here, concentrating their energy on wealthy donors. [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/spot-potential-direct-mail-donors-using-the-3-cs-of-fundraising-acquisition-letters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2007 Direct Mail Marketing Strategies for Entrepreneurs</title>
		<link>http://www.eumelos.com/2007-direct-mail-marketing-strategies-for-entrepreneurs/</link>
		<comments>http://www.eumelos.com/2007-direct-mail-marketing-strategies-for-entrepreneurs/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 17:30:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/2007-direct-mail-marketing-strategies-for-entrepreneurs/</guid>
		<description><![CDATA[Often small businesses are squeezed for cash flow and yet we know we must advertise if we want to expand and get new customers.  As our businesses grow we know that most of our customers will continue to come from word-of-mouth advertising, where happy and satisfied customers tell their friends to shop with us [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/2007-direct-mail-marketing-strategies-for-entrepreneurs/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Marketing to Sell Home Security Systems</title>
		<link>http://www.eumelos.com/direct-mail-marketing-to-sell-home-security-systems/</link>
		<comments>http://www.eumelos.com/direct-mail-marketing-to-sell-home-security-systems/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 17:25:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-mail-marketing-to-sell-home-security-systems/</guid>
		<description><![CDATA[Many businesses do extremely well when using direct mail marketing techniques to sell their wares and goods or drive traffic to their retail establishments. But the best direct mail marketing companies sell products and services for the home. In fact the industry surveys show that those companies, which sell home products have a 35% greater [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-mail-marketing-to-sell-home-security-systems/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How Can I Build a Successful Business on the Internet?</title>
		<link>http://www.eumelos.com/how-can-i-build-a-successful-business-on-the-internet/</link>
		<comments>http://www.eumelos.com/how-can-i-build-a-successful-business-on-the-internet/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 17:20:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-can-i-build-a-successful-business-on-the-internet/</guid>
		<description><![CDATA[What are the secrets? Is traffic all that counts? Everybody is talking about traffic and of course traffic is important but what else counts? Why are some people doing very well and there is not much noise around them? They just do their jobs and are raging in millions of dollars without anybody knowing about [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-can-i-build-a-successful-business-on-the-internet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Effective Direct Marketing</title>
		<link>http://www.eumelos.com/effective-direct-marketing/</link>
		<comments>http://www.eumelos.com/effective-direct-marketing/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 18:25:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/effective-direct-marketing/</guid>
		<description><![CDATA[I knew a guy that owned a vacant house once, and he always laughed at the amount of postcards he received every week.  He said they all looked the same and he just threw them away.  That got me to thinking about my own marketing and I quickly realized that my plain white [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/effective-direct-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Eight Advantages of Fundraising Letters Over Other Methods</title>
		<link>http://www.eumelos.com/eight-advantages-of-fundraising-letters-over-other-methods/</link>
		<comments>http://www.eumelos.com/eight-advantages-of-fundraising-letters-over-other-methods/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 01:05:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/eight-advantages-of-fundraising-letters-over-other-methods/</guid>
		<description><![CDATA[1. Personal\r Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one meeting with each donor.
2. Can be passed along\r Unlike personal visits, phone calls and special events, fundraising letters can reproduce [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/eight-advantages-of-fundraising-letters-over-other-methods/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Get Past C-Level Gatekeepers With Your B2B Direct Mail Lead Generation Sales Letters</title>
		<link>http://www.eumelos.com/how-to-get-past-c-level-gatekeepers-with-your-b2b-direct-mail-lead-generation-sales-letters/</link>
		<comments>http://www.eumelos.com/how-to-get-past-c-level-gatekeepers-with-your-b2b-direct-mail-lead-generation-sales-letters/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 17:05:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-to-get-past-c-level-gatekeepers-with-your-b2b-direct-mail-lead-generation-sales-letters/</guid>
		<description><![CDATA[If your business uses direct mail to reach C-level
prospects, you face a unique challenge: getting past
the gatekeeper.
Gatekeepers are usually found in Fortune 1000 firms,
where the CEO, CFO, CIO and other chief executive
officers are too busy to open their own mail.
Gatekeepers are usually the C-level executives
personal assistant, and sometimes the
mailroom.
A gatekeeper will generally do everything in [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-to-get-past-c-level-gatekeepers-with-your-b2b-direct-mail-lead-generation-sales-letters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Catalog Tips For Business-To-Business Direct Mail Marketers</title>
		<link>http://www.eumelos.com/catalog-tips-for-business-to-business-direct-mail-marketers/</link>
		<comments>http://www.eumelos.com/catalog-tips-for-business-to-business-direct-mail-marketers/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 16:25:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/catalog-tips-for-business-to-business-direct-mail-marketers/</guid>
		<description><![CDATA[Can your business sell its products to other businesses using a mail-order \r catalog? Probably. And make a profit? Maybe, as long as you follow some proven \r guidelines. Here are a few of them.
\r Niche and grow rich \r Your catalog needs to fill a specific void in the market. All of the \r [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/catalog-tips-for-business-to-business-direct-mail-marketers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Effective Direct Mail Marketing Campaigns for Professional Practices &#38; Small to Mid Size Businesses</title>
		<link>http://www.eumelos.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses/</link>
		<comments>http://www.eumelos.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 15:30:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses/</guid>
		<description><![CDATA[Are you planning to launch a direct mail marketing campaign to promote your professional practice or small to mid size business?  If so, here is a 7-step process that can help you to protect your marketing investment.  This process is based on strategic marketing principles that can set your direct mail campaign up [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/effective-direct-mail-marketing-campaigns-for-professional-practices-small-to-mid-size-businesses/feed/</wfw:commentRss>
		</item>
		<item>
		<title>16 Tips to Direct Mail Marketing Success</title>
		<link>http://www.eumelos.com/16-tips-to-direct-mail-marketing-success/</link>
		<comments>http://www.eumelos.com/16-tips-to-direct-mail-marketing-success/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 10:30:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/16-tips-to-direct-mail-marketing-success/</guid>
		<description><![CDATA[1.  Do the Math. \r Plan your mail marketing campaign as an accountant would. Start by figuring out how much income and unit sales the project must generate to break even.   Remember, its money that matters first; percentage response rate comes second. In other words, your campaign might actually be a big [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/16-tips-to-direct-mail-marketing-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Is The Consideration Of Having A Small Scale Exhibition Booth</title>
		<link>http://www.eumelos.com/what-is-the-consideration-of-having-a-small-scale-exhibition-booth/</link>
		<comments>http://www.eumelos.com/what-is-the-consideration-of-having-a-small-scale-exhibition-booth/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 20:40:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/what-is-the-consideration-of-having-a-small-scale-exhibition-booth/</guid>
		<description><![CDATA[Small Scale Exhibition (1-3 Booths: 9m27m) 
A small scale exhibition booth did not mean that the opportunity to showcase ones products to the potential buyers became less. Of course, there were always many ambitious exhibitors who wanted to showcase all of their latest products in such a limited space. How to do that in such [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/what-is-the-consideration-of-having-a-small-scale-exhibition-booth/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Where to Look for New Donors for Your Fundraising Letter Appeals</title>
		<link>http://www.eumelos.com/where-to-look-for-new-donors-for-your-fundraising-letter-appeals/</link>
		<comments>http://www.eumelos.com/where-to-look-for-new-donors-for-your-fundraising-letter-appeals/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 19:55:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/where-to-look-for-new-donors-for-your-fundraising-letter-appeals/</guid>
		<description><![CDATA[Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.
1. Friends of current supporters
The first place to look is friends, family and colleagues of your current supporters. The odds are good that your most generous and faithful donors have friends or co-workers [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/where-to-look-for-new-donors-for-your-fundraising-letter-appeals/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Referrals - Not Sales</title>
		<link>http://www.eumelos.com/referrals-not-sales/</link>
		<comments>http://www.eumelos.com/referrals-not-sales/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 08:10:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/referrals-not-sales/</guid>
		<description><![CDATA[Turn to almost any television station on the weekend or late at night and you will see ad after ad for guaranteed money making opportunities. Because of widespread abuses in the past, all of these commercials have a disclaimer in small print on the bottom of the screen. That disclaimer discloses that the results are [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/referrals-not-sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Marketing Tools</title>
		<link>http://www.eumelos.com/direct-marketing-tools/</link>
		<comments>http://www.eumelos.com/direct-marketing-tools/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 14:09:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-marketing-tools/</guid>
		<description><![CDATA[In business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and service then you also are soon faced with the problem that advertising in that market is not easy to obtain. This is due to the fact that most of the best publications are [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-marketing-tools/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Reach The American Farmer Directly</title>
		<link>http://www.eumelos.com/how-to-reach-the-american-farmer-directly/</link>
		<comments>http://www.eumelos.com/how-to-reach-the-american-farmer-directly/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 01:10:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-to-reach-the-american-farmer-directly/</guid>
		<description><![CDATA[A person trying to research how to reach farmers of all kinds across America may find it difficult to locate a reputable Database Marketing company to provide quality contacts of their target audience. Researching and checking for referrals on the internet can be time consuming as well as frustrating. One must ask several questions when [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-to-reach-the-american-farmer-directly/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Formats: How to Choose the Right One for Your Next Mailing</title>
		<link>http://www.eumelos.com/direct-mail-formats-how-to-choose-the-right-one-for-your-next-mailing/</link>
		<comments>http://www.eumelos.com/direct-mail-formats-how-to-choose-the-right-one-for-your-next-mailing/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 15:40:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-mail-formats-how-to-choose-the-right-one-for-your-next-mailing/</guid>
		<description><![CDATA[Which pulls the best response, a postcard, a self-mailer or a letter? The answer, youll be irritated to know, is clear. It depends.
The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-mail-formats-how-to-choose-the-right-one-for-your-next-mailing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sales Letter Writing - A Simple Step-by-Step Guide for Creating a Money Making Sales Pitch</title>
		<link>http://www.eumelos.com/sales-letter-writing-a-simple-step-by-step-guide-for-creating-a-money-making-sales-pitch/</link>
		<comments>http://www.eumelos.com/sales-letter-writing-a-simple-step-by-step-guide-for-creating-a-money-making-sales-pitch/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 12:50:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/sales-letter-writing-a-simple-step-by-step-guide-for-creating-a-money-making-sales-pitch/</guid>
		<description><![CDATA[Despite the variety of new marketing methods available today, the sales letter remains one of the most effective means of delivering a powerful selling message. A well-written sales letter is simple, personal, easy-to-read, and effective.
While sales letters are something of an art form, you can write an effective sales letter by following a simple, step-by-step [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/sales-letter-writing-a-simple-step-by-step-guide-for-creating-a-money-making-sales-pitch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Notes for Newbies - Part Twenty - Duplication and Fulfilment</title>
		<link>http://www.eumelos.com/notes-for-newbies-part-twenty-duplication-and-fulfilment/</link>
		<comments>http://www.eumelos.com/notes-for-newbies-part-twenty-duplication-and-fulfilment/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 10:25:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/notes-for-newbies-part-twenty-duplication-and-fulfilment/</guid>
		<description><![CDATA[Hello again
Today we want to talk about duplication and fulfilment. These are two terms that are sometimes confused. They are two different resources you need for your business. Although they are different, they are linked.
Duplication and fulfilment
If you ship any hard products: CDs, DVDs, audio tapes (yes, audio tapes can still be profitable products), printed [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/notes-for-newbies-part-twenty-duplication-and-fulfilment/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Response Marketing</title>
		<link>http://www.eumelos.com/direct-response-marketing/</link>
		<comments>http://www.eumelos.com/direct-response-marketing/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 17:49:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-response-marketing/</guid>
		<description><![CDATA[The effectiveness and reach of traditional media has devolved: 
With the growing number of magazines and television stations in the UK, it is hard to find a medium that can support an effective national broadcast campaign. Target audiences are scattered across a plethora of magazines and stations and buying enough advertising space for effective reach [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-response-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Listings of Infomercials</title>
		<link>http://www.eumelos.com/listings-of-infomercials/</link>
		<comments>http://www.eumelos.com/listings-of-infomercials/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 09:00:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/listings-of-infomercials/</guid>
		<description><![CDATA[Were you up a few nights ago, flipping channels? Did you come across a show that featured a product that you thought was interesting? Since it was late in the evening, you probably did not bother to remember the details on the product, such as what it was called and where you could get it. [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/listings-of-infomercials/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Small Business Mailing Lists</title>
		<link>http://www.eumelos.com/small-business-mailing-lists/</link>
		<comments>http://www.eumelos.com/small-business-mailing-lists/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 00:35:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/small-business-mailing-lists/</guid>
		<description><![CDATA[Small business mailing lists are helpful for small to medium sized business who want to increase their customer base via direct mail. This method is like firing a shotgun into the water and hoping to hit some fish; most pellets will miss, but some will strike. For most small businesses, direct mail marketing campaigns are [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/small-business-mailing-lists/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Notes for Newbies - Introduction</title>
		<link>http://www.eumelos.com/notes-for-newbies-introduction/</link>
		<comments>http://www.eumelos.com/notes-for-newbies-introduction/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 22:15:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/notes-for-newbies-introduction/</guid>
		<description><![CDATA[You have made a life-changing decision. You have decided you want to make some serious money so you can live a lifestyle most people have only dreamed of.  Where do you go from here?
If you are new to this business of direct marketing, and remember we were all Newbies once upon a time, you [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/notes-for-newbies-introduction/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Hurricanes and Direct Marketing Campaign Issues</title>
		<link>http://www.eumelos.com/hurricanes-and-direct-marketing-campaign-issues/</link>
		<comments>http://www.eumelos.com/hurricanes-and-direct-marketing-campaign-issues/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 13:45:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/hurricanes-and-direct-marketing-campaign-issues/</guid>
		<description><![CDATA[If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions.  This is because the mail bunches up and your customers are not home and many have evacuated [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/hurricanes-and-direct-marketing-campaign-issues/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Be at the Top of Your Game and Earn More Money Than Ever in 2007 (Part II)</title>
		<link>http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-ii/</link>
		<comments>http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-ii/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 00:30:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-ii/</guid>
		<description><![CDATA[At one point in my career, I was assigned to Embassy duty in several foreign countries. One of my best, and most memorable, assignments was to lead the Marine Detachment in Cape Town, South Africa as the country was about to elect Nelson Mandela in its first democratic election. It was a powerful time in [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-to-be-at-the-top-of-your-game-and-earn-more-money-than-ever-in-2007-part-ii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Write Killer Sales Copy</title>
		<link>http://www.eumelos.com/how-to-write-killer-sales-copy/</link>
		<comments>http://www.eumelos.com/how-to-write-killer-sales-copy/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 21:05:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-to-write-killer-sales-copy/</guid>
		<description><![CDATA[Dear Business-Builder,
 
 Sometimes, I get flummoxed.
Like a few years back &#8212; when the president of Phillips Publishing asked me to answer questions his group publishers and marketing managers had about copywriting.
It was in the early 1990s, and Phillips president was the legendary Bob King  a truly great man, and one of the sharpest [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-to-write-killer-sales-copy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Reliance Retail - A Runaway Success</title>
		<link>http://www.eumelos.com/reliance-retail-a-runaway-success/</link>
		<comments>http://www.eumelos.com/reliance-retail-a-runaway-success/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 19:40:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/reliance-retail-a-runaway-success/</guid>
		<description><![CDATA[New Delhi, March 29: In an encouraging spate of retail outlets opening in the National Capital Region in the last six months, Reliance Fresh can claim hands down that it is on top and rising. The sales have exceeded all estimates with average sale by a store being  of the order of Rs five [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/reliance-retail-a-runaway-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Keeping Direct Marketing Information Products Up To Date</title>
		<link>http://www.eumelos.com/keeping-direct-marketing-information-products-up-to-date/</link>
		<comments>http://www.eumelos.com/keeping-direct-marketing-information-products-up-to-date/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 17:05:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/keeping-direct-marketing-information-products-up-to-date/</guid>
		<description><![CDATA[Direct marketing information products are some of the most popular  and profitable  online products you can sell. By capturing your knowledge and experience, you can create powerful direct marketing information products that appeal to tastemakers in your industry niche. However, trends and best practices in direct marketing change quickly and frequently.
If your direct [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/keeping-direct-marketing-information-products-up-to-date/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Improve Direct Mail Response Rates With Promotional Products</title>
		<link>http://www.eumelos.com/improve-direct-mail-response-rates-with-promotional-products/</link>
		<comments>http://www.eumelos.com/improve-direct-mail-response-rates-with-promotional-products/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 14:55:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/improve-direct-mail-response-rates-with-promotional-products/</guid>
		<description><![CDATA[Direct mail has been proven an effective marketing technique that generates new business.  The same is true for promotional products.  A number of research studies have shown that giving away promotional items augments a companys clientele base significantly.  As both are important strategies in the marketing of a business, many are now [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/improve-direct-mail-response-rates-with-promotional-products/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mailing List Broker - 3 Traits to Look For!</title>
		<link>http://www.eumelos.com/mailing-list-broker-3-traits-to-look-for/</link>
		<comments>http://www.eumelos.com/mailing-list-broker-3-traits-to-look-for/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 22:40:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/mailing-list-broker-3-traits-to-look-for/</guid>
		<description><![CDATA[Choosing the right mailing lists for your direct mail offer is the single most important factor in a successful campaign. Not only is it critical that you identify and target your best bet customers, but you need to ensure that the contact information you get is accurate and timely. Otherwise you will waste a lot [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/mailing-list-broker-3-traits-to-look-for/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Advertising and Envelope Barrier Strategies</title>
		<link>http://www.eumelos.com/direct-mail-advertising-and-envelope-barrier-strategies/</link>
		<comments>http://www.eumelos.com/direct-mail-advertising-and-envelope-barrier-strategies/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 11:40:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-mail-advertising-and-envelope-barrier-strategies/</guid>
		<description><![CDATA[In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.
Now then, as a hands on type franchisor; [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-mail-advertising-and-envelope-barrier-strategies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Truth About Direct Response Copywriting</title>
		<link>http://www.eumelos.com/the-truth-about-direct-response-copywriting/</link>
		<comments>http://www.eumelos.com/the-truth-about-direct-response-copywriting/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 17:05:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/the-truth-about-direct-response-copywriting/</guid>
		<description><![CDATA[Dear Business-Builder,
Ive been married. Twice. For a total of 32 years (so far). And if Ive learned anything from the experience, its that its always wise to apologize before doing pretty much anything.
 So for the article youre about to read, please accept my humblest apologies.
I do not intend to insult, degrade, discourage or belittle [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/the-truth-about-direct-response-copywriting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Self-mailers in B2B Direct Mail: Advantages and Disadvantages</title>
		<link>http://www.eumelos.com/self-mailers-in-b2b-direct-mail-advantages-and-disadvantages/</link>
		<comments>http://www.eumelos.com/self-mailers-in-b2b-direct-mail-advantages-and-disadvantages/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 08:50:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/self-mailers-in-b2b-direct-mail-advantages-and-disadvantages/</guid>
		<description><![CDATA[Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will.
Why is that? And on what occasions are you wise to use a self-mailer instead of a letter?
A self-mailer, of course, is any flat piece of mail that arrives [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/self-mailers-in-b2b-direct-mail-advantages-and-disadvantages/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Email Benchmark 2007</title>
		<link>http://www.eumelos.com/email-benchmark-2007/</link>
		<comments>http://www.eumelos.com/email-benchmark-2007/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 00:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/email-benchmark-2007/</guid>
		<description><![CDATA[MarketingSherpa released the free summary of their annual E-mail Benchmarking Survey in a way that could teach Jenna Jameson a few tricks. Anne Holland and Tad Clarke have become masters of the tease and the slow reveal.
And yet beyond the sales tactics are some fairly interesting and not-so-surprising conclusions.
1.	E-mail aint so bad. Two thirds of [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/email-benchmark-2007/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Improve Your Direct Mail Success Rate With Our 6 Top Tips</title>
		<link>http://www.eumelos.com/improve-your-direct-mail-success-rate-with-our-6-top-tips/</link>
		<comments>http://www.eumelos.com/improve-your-direct-mail-success-rate-with-our-6-top-tips/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 23:30:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/improve-your-direct-mail-success-rate-with-our-6-top-tips/</guid>
		<description><![CDATA[A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do you start to build a list of loyal customers for your [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/improve-your-direct-mail-success-rate-with-our-6-top-tips/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail and Direct Mail Marketing for Racetracks</title>
		<link>http://www.eumelos.com/direct-mail-and-direct-mail-marketing-for-racetracks/</link>
		<comments>http://www.eumelos.com/direct-mail-and-direct-mail-marketing-for-racetracks/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 23:20:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-mail-and-direct-mail-marketing-for-racetracks/</guid>
		<description><![CDATA[Racetracks are always trying to fill up the stadium with customers paying to see races.  The trick for a racetrack is to get regular clientele, which comes quite often or even brings their whole family or guests. There are many ways for a race track to fill up their stands doing great public relations [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-mail-and-direct-mail-marketing-for-racetracks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct Mail Rules of Thumb</title>
		<link>http://www.eumelos.com/direct-mail-rules-of-thumb/</link>
		<comments>http://www.eumelos.com/direct-mail-rules-of-thumb/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 17:35:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/direct-mail-rules-of-thumb/</guid>
		<description><![CDATA[First and foremost - You should identify your target market. Target your direct marketing lists.  Identify who you are selling to, and why they should buy from you instead of your competition.  Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/direct-mail-rules-of-thumb/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Letters</title>
		<link>http://www.eumelos.com/testimonials-boost-direct-mail-response-rates-in-business-to-business-sales-letters/</link>
		<comments>http://www.eumelos.com/testimonials-boost-direct-mail-response-rates-in-business-to-business-sales-letters/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 05:05:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/testimonials-boost-direct-mail-response-rates-in-business-to-business-sales-letters/</guid>
		<description><![CDATA[Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a  credible testimonial from a person in your prospects peer group.
Testimonials are valuable because they say what you cannot. If you say it, youre boasting. If a satisfied client says it, they are applauding. Here are [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/testimonials-boost-direct-mail-response-rates-in-business-to-business-sales-letters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>B2B Direct Mail Lists: Ask These Questions Before Renting</title>
		<link>http://www.eumelos.com/b2b-direct-mail-lists-ask-these-questions-before-renting/</link>
		<comments>http://www.eumelos.com/b2b-direct-mail-lists-ask-these-questions-before-renting/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 02:30:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/b2b-direct-mail-lists-ask-these-questions-before-renting/</guid>
		<description><![CDATA[If the most important part of any
business-to-business direct mail package is the list,
how can you be sure that you have a good list
before you drop your money (and your reputation) in
the mailbox? Answer: Ask the right questions before
you rent that
list.

1.	Who is on the list, exactly?
Lets say your potential list is high-tech prospects.
Are the people on [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/b2b-direct-mail-lists-ask-these-questions-before-renting/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Writing Sales Copy - The 3 Most Common Blunders Even A-Level Copywriters Make</title>
		<link>http://www.eumelos.com/writing-sales-copy-the-3-most-common-blunders-even-a-level-copywriters-make/</link>
		<comments>http://www.eumelos.com/writing-sales-copy-the-3-most-common-blunders-even-a-level-copywriters-make/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 09:40:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/writing-sales-copy-the-3-most-common-blunders-even-a-level-copywriters-make/</guid>
		<description><![CDATA[BLUNDER #1:  ME-TOO HEADLINES
I see this big old boo-boo all the time when critiquing sales copy.
If I ever look at a headline you wrote and say, Anybody could say this, Im just being kind. What I really mean is, This headline really blows. Start over.
Lets take a look at how we might never compel [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/writing-sales-copy-the-3-most-common-blunders-even-a-level-copywriters-make/feed/</wfw:commentRss>
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		<title>Attract More Qualified Leads: 5 Ways to Get More and Better Prospects</title>
		<link>http://www.eumelos.com/attract-more-qualified-leads-5-ways-to-get-more-and-better-prospects/</link>
		<comments>http://www.eumelos.com/attract-more-qualified-leads-5-ways-to-get-more-and-better-prospects/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 13:10:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/attract-more-qualified-leads-5-ways-to-get-more-and-better-prospects/</guid>
		<description><![CDATA[Writing for business-to-business lead generation is a balancing act: On the one hand, you want as great a response rate as possible. But on the other, you dont want to clog the sales pipeline with useless leads, people who dont have the authority, interest or money to buy what youre selling.
Your real goal? A high [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/attract-more-qualified-leads-5-ways-to-get-more-and-better-prospects/feed/</wfw:commentRss>
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		<title>In Direct Sales - Customer Care Calls - Preparation is the Key!</title>
		<link>http://www.eumelos.com/in-direct-sales-customer-care-calls-preparation-is-the-key/</link>
		<comments>http://www.eumelos.com/in-direct-sales-customer-care-calls-preparation-is-the-key/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 17:10:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/in-direct-sales-customer-care-calls-preparation-is-the-key/</guid>
		<description><![CDATA[Personalized customer service sets you apart from all the others and leads to long-term, profitable relationships with your customers. Set a goal to make 2 customer service calls a day and watch your business explode!
Here just a few reasons to call your previous customers and hostess. Start making those calls today!
* To assure satisfaction with [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/in-direct-sales-customer-care-calls-preparation-is-the-key/feed/</wfw:commentRss>
		</item>
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		<title>How to Flop in Direct Mail and Mail Order</title>
		<link>http://www.eumelos.com/how-to-flop-in-direct-mail-and-mail-order/</link>
		<comments>http://www.eumelos.com/how-to-flop-in-direct-mail-and-mail-order/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 17:15:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/how-to-flop-in-direct-mail-and-mail-order/</guid>
		<description><![CDATA[How to Flop in Direct Mail and Mail Order
Most mail order and direct mail businesses fail. Im going from my own experience, most of mine have failed. You can fail a lot faster if you know what you are doing. Then you can work out that new idea of yours and get rich. Here are [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/how-to-flop-in-direct-mail-and-mail-order/feed/</wfw:commentRss>
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		<title>5 Ways of Using Direct Marketing</title>
		<link>http://www.eumelos.com/5-ways-of-using-direct-marketing/</link>
		<comments>http://www.eumelos.com/5-ways-of-using-direct-marketing/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 14:10:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/5-ways-of-using-direct-marketing/</guid>
		<description><![CDATA[Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the mailing led to a seven percent response rate.
Any medium that you choose to use to [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/5-ways-of-using-direct-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Efficiency of Offset Printing for Postcard Production</title>
		<link>http://www.eumelos.com/the-efficiency-of-offset-printing-for-postcard-production/</link>
		<comments>http://www.eumelos.com/the-efficiency-of-offset-printing-for-postcard-production/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 09:55:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Marketing Business]]></category>

		<guid isPermaLink="false">http://www.eumelos.com/the-efficiency-of-offset-printing-for-postcard-production/</guid>
		<description><![CDATA[Postcards are said to be the economical way of reaching out for clients of different places. It serves as a valuable tool that you can have for your business campaign, promotions, advertisements, greeting cards, coupon cards, invitations, advertisements and business reply.
The valuable contribution of postcards for businesses is that they are able to reach out [...]]]></description>
		<wfw:commentRss>http://www.eumelos.com/the-efficiency-of-offset-printing-for-postcard-production/feed/</wfw:commentRss>
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