Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.

1. They forget
\r I suppose you could call this a case of poor institutional memory. Donors simply forget your institution. They read your letter, decide to give, put your letter down somewhere, and then forget to mail you their gift.

2. They get distracted
\r Some stop sending gifts because they get sidetracked by other priorities, such as the arrival of children, or grandchildren. Or a hurricane hits their home. Or mum gets diagnosed with breast cancer.

3. They lose interest
\r Perhaps through a fault of yours (youve strayed from your mission, perhaps), but also perhaps because their interests change, some donors stop their support because your mission no longer excites them.

4. They suffer financially
\r In some families, the breadwinner loses his job, and the first thing to be cut is discretionary spending, such as take out food, movies and charitable gifts.

5. They die
\r You have no control over this one, or shouldnt have. A percentage of your donors will pass away each year, and their gifts in the mail will cease the same day they do. Thats why you are wise to invite your older donors to include you in their wills.

6. You mail them too often
\r Some donors grow weary if they receive too many solicitations in any year. A letter each month might be too many for some. One a quarter might be too many for others. Either way, they stop giving because they feel you are hounding them for their money.

7. You dont mail often enough
\r Other donors fall away because you are never on their radar screen. Your letters arrive so infrequently, or so unpredictably, that you never make a lasting impression in their minds-or wallets.

8. You dont listen
\r The donor made a complaint or a suggestion, and then decided that your organization did not respond properly. So they took their gifts elsewhere.

9. You treat them like a stranger
\r How many times would you need to receive a letter addressing you as Dear Friend before concluding that the organization was interested in your money and not in you?

10. They feel unappreciated
\r Donors like to feel appreciated, and like to know that their donations are being used to good ends. If your thank-you letters arrive late, or never at all, some donors will start giving to other organizations that show their appreciation.

11. You make them mad
\r Some donors will decide they do not like your new executive directors hairstyle. Or your new logo. There is something you can do to retain donors like this. But I dont know what it is.

About the author
\r Alan Sharpe is a professional fundraising letter writer, instructor and mentor who helps non-profit organizations raise funds, build relationships and retain loyal donors using creative fundraising letters. Learn more about his services, view free sample fundraising letters, and sign up for free weekly tips like this at http://www.RaiserSharpe.com.

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What good is a well designed website if no one knows it exists? Targeted traffic is the lifeline of any commercial website. Without it, your website will not get the exposure it needs to be a success. Fortunately, there are a number of effective techniques you can utilize to help increase website traffic. The good news is that many of these techniques are affordable or carry next to no cost to implement.

Here are the top 10 tried and tested methods to effectively increase website traffic:

1. Submit Your Site to the Search Engines:
\r The first important step towards increasing your website traffic is to submit your site to the search engines. Do not sit back and wait for the search engine spiders to crawl your site. Submit your URL manually. A well optimized web site with unique content that is indexed by the search engines will notice large increases in website traffic.

2. Exchanging Links:
\r The search engines favor websites that have a large number of quality inbound links. The higher the number of on-topic web pages that link to your site, the higher your rankings will be. So, how do you acquire quality links? Search for free link exchange directories and programs. Research and locate sites that offer similar or complementary products or services and request a link to your site in exchange for one from yours. Using free blogs can also be a great way to increase website traffic. When you post on a blog site, be certain to include a link to your web page URL using anchor text. Blogs are a popular means to increase your sites exposure for free! Also utilizing free classified ads that permit the use of links back to your URL are also great ways to increase website traffic.

3. Add a \”Tell a Friend\” Script to your Site:
\r This script makes is easy for customers to recommend and pass on your website link to others. You will be surprised at how well this method works. Anyone who finds your content interesting passes it along to a friend. This is a direct way to help increase website traffic and build your customer base at no cost!

4. Write Articles and Syndicate Them:
\r A powerful free way to boost web site traffic is to publish articles in Article Directories and online Ezines. Write a few on-topic articles with links back to your web site and submit them to various article directories. This simple process will provide you with an additional source of targeted traffic.

5. Add a Newsletter Subscription Box to Your Site:
\r A newsletter subscription box on your web site helps build your opt-in list and keeps your prospects and clients informed about your business. Entice your prospects to subscribe to your newsletter by offering them a free e-book or other products or services. Use an autoresponder software program to follow up with your newsletter subscribers. This is an excellent way to increase website traffic, keep in touch with your customer base and simultaneously build your opt-in email list.

6. Email Marketing:
\r Email advertising can direct mass amounts of additional traffic almost instantly. This can be accomplished through contacting your current customer base or emailing a 3rd party list of opt-in subscribers Email marketing companies online offer extensive data bases of targeted email lists that are interested in your products or services.

7. Pop-Under Campaigns:
\r Pop-Unders are ads that automatically spawn open underneath browser windows. These pop-unders are delivered when an internet surfer navigates to a web site and clicks on a link within that site. This click causes a secondary window to open displaying a relevant ad. Companies that offer pop-under campaigns and can route thousands of unique visitors from specific demographics to your web site.

8. Participate in Forums and Discussion Groups:
\r Joining forums, discussion groups, or bulletin boards all have a positive affect on your web sites exposure. Submitting relevant posts with references to your web site can provide you with a free source of traffic from people interested in your product or service.

9. Banner Advertising:
\r Banners are graphical ads that are placed on web pages for the purposes of directing targeted traffic to a website. Banner ads are featured across networks of publisher websites. Internet advertising companies can place your banner ad campaigns across specific high traffic websites that attract visitors interested in what you offer.

10. Use a Good Signature:
\r Your signature is a reference to your business that you include at the bottom of your email. Any time you send an email or post something in a forum, you should always include your signature. It should consist of your business name, your URL, email address and phone number. Your signature stamp should be no more than two to four lines. Use it everywhere you post your name including forum posts, blogs, and emails.

About The Author: The Traffic Stream is the editor of the article \”Top 10 Surefire Methods To Increase Website Traffic!\”

Publishing Rights: To publish this news article on your website, you must agree to not edit the layout of this article and its corresponding links in any way. You must also include this signature box at the end of the article.

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Direct Marketing is the direct mailing to potential customers to tell them about your products and services and deliver a simple message compelling them to come by something from you or sign-up for service. Direct sales are very similar in that you send people rather then mailed items directly to the potential customers to tell them about your products and services and explain how they can help your customer and why they should buy them from you.

Which works better? Well, you might find it quite surprising that they work really good in combination. For instance, rather than having your sales force cold call all the prospects on giant lists of potential customers; you can send them direct mail pieces and use this direct marketing technique to generate interest and then follow this top with a direct sales team.

This is one technique we had using our company called Bonsai and Blitz Marketing. The bonsai part of the mission was to gather data, addresses of potential customers and the best zones, zip codes and areas where we expected our target market to be.

Once we sent out the mail packages, we then followed up with phone calls or stopped in. It was incredible the response we got by putting these together. So before you ask yourself, which is better; direct marketing or direct sales; why not just use both? Please consider this in 2006.

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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Can you remember a time in your life when you were truly at the Top of Your Game? A time when things just seemed to be clicking and everything appeared to be going your way.

It was a time when you felt good, looked good, had confidence, moved with purpose, and knew that you could not be stopped. It may not have been a time when you made the most money but you were still clearly at the top of your game. Its a great feeling so why not get there for 2007?

Speaking of being at the top of your game, there are very few people in the world that dont know Michael Air Jordan, Walter Sweetness Payton, or Wayne The Great One Gretzky. These are three of the worlds best athletes and they fully understood what it meant to be at the top of their game. They knew how to dominate. They understood how to succeed. More importantly, they knew how to manipulate their thoughts and used them to propel themselves to greatness.

You see, being at the top of your game is more a state of mind than anything else. Its when you know that you are capable of anything. There is a reason why this particular article has popped into my mind twice over the last few days and thats because I have decided that 2007 is a year that I will be at the top of my game. Why 2007? Why not?

I like the number 7. I was born on the 7th. Its generally known as a lucky number. Actually, none of those things really have anything to do with it. Its merely a matter of making a decision to raise your game and take it to the next level. Its truly that simple.

Since we are on the topic of games, lets talk about a real game for a second. Are you a basketball fan? In the National Basketball Association there is not a single professional team without a big man to handle the inside game. These teams recognize that a strong inside game is crucial to winning in the league. Therefore, you will seldom find a team without a seven footer on the roster.

That same basic concept applies to you and your success. The outer game is secondary to the inside game. It doesnt really matter how good you may look, what kind of car you drive, how strong your are, or how much money you currently have if your inside mental game is weak. You must have it together. What do you say when you talk to yourself? Is it always positive and constantly seeking solutions or do you tend to gravitate toward the negative? If the latter, change itbecause without a strong inside game, your road to success is already blocked.

If you have read any of my articles in the past, you may or may not know that Im a former Marine Drill Instructor. Semper Fi to all my comrades out there. I often mention that fact, and actually use it in my marketing, because Im very proud of that time in my life. I also use it because it represents one of the times that I was truly at the top of my game and its good to remember such things.

Im going to share a few examples when I had the feeling that I was unstoppable and then Ill discuss some things that I noticed about my success back then, and how you can apply them in 2007 to make it your best year ever. (See Part II)

Visit http://www.NationalNetworkers.com today for FREE marketing tips, articles, and resources, specifically written and researched for new Network Marketers. This article may be freely redistributed provided the signature box link is shown.

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There is an old saying that cats have nine lives.

Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic answer is that cats are resilient creatures, who manage to get into the tightest places and still land on their feet. Most have split personalities, suffering from eternal schizophrenia. One minute theyre cuddling up to you like a warm, furry ball. The next theyre arching their back and hissing, afraid of their own shadow.

Customer Loyalty has nine lives also. After all there is only so much a customer is going to take before he leaves because of one of your employees indifference to his existence.

Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place.

Rule Number 1: A Life Of Competence
\rCompetence means you know what youre doing. So many entrepreneurs start businesses by the seat of their pants, hoping experience will be that sole master teacher that ushers them into the promised land.

If you have to wing it every time a customer asks you a question because youre not sure youre right, go back and get an education. Read your trade journals for crying out loud. Take a continuing education course in accounting or management. But dont represent yourself as being an expert in something youre not. It spoils your chances\rfor establishing any semblance of rapport with your customer.

Product knowledge is essential today. In a world of media information overload, people dont know who to believe anymore. If youre competent let it shine. Show prospects and customers you know what youre talking about and youre on your way to winning a loyal following. But thats not all

Rule Number 2: A Life Of Innovation
\rYou have to be innovative. You cant rest on your laurels forever and still drive a horse and buggy. Well you can, if you live the simple life in middle Pennsylvania. For the rest of us, technology is changing our world everyday in ways most of us cant and wont understand. Ideas are a dime a dozen. Results are more expensive to produce, but yield greater rewards in the long run. Be willing to change, to experiment with new ideas, new offers, new incentives, new technology, new machinery, new seminars and education. Live a life where innovation is the rule, not the exception and your customers will come back to buy whatever you produce.

Rule Number 3: A Life Of Communication
\rWe humans dont have great memories, unless youve taken one of those memory courses. (Ive forgotten the name). Customers have short memories also. What appeared like a great deal or great value a few months ago may seem pale to the warm and friendly letter your competitor just sent your best customer.

You may be an expert at what youre doing. You may be creative and innovative. But if you dont communicate these attributes to your customers, theyll go somewhere else. Plain and simple.

The power of communication is what separates man from animal. The power of speech.

Today, modern technology has made it simple to communicate regularly with customers via e-mail, letters, postcards, faxes, instant messaging, telephone. Yet few small businesses have a system in place to keep in constant contact with customers. To insure loyalty, communicate. There will be plenty of time for silent musings after youre long gone.

Rule Number 4: A Life Of Customer Service
\rJim Rohn, Americas foremost business philosopher says, If you make a sale, you make a living. If you make an investment in time and good service in a customer, you can make a fortune.

An old study by the Rockefeller Foundation found that 67% of customers leave a business because of an air of indifference on the part of an employee, manager or owner.

I went to my barbershop the other day. It was early in the morning just as they opened. One of the technicians had a cancellation and was cleaning up to fit me in. Suddenly, my regular barber walked in, not knowing I was next, and said, Ill have to get to you in about an hour, Ive got other appointments. I will never let him cut my hair, ever again.

Allan J. Katz, The Loyalty Coach, helps small businesses attract new customers and keep them loyal. He is the author of the Complete Guide To Retail Loyalty Marketing a complete loyalty marketing system for attracting and keeping customers. A free Loyalty Quick Start Guide is available on his website at http://www.LoyaltyCoach.com

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When it comes to choosing the right marketing method for your business, you might find yourself in a hard position. Sure, you might discover that, luckily, there are many existent methods, still, usually just only one budget And you will soon discover that marketing one product or service is usually an expensive campaign, or forces you to use advertising ways that are not exactly fitting your business goals.

No matter the field, there is one common feature among companies: we all became more sophisticated and price sensitive. And so is our client! The general tendency in business is to receive maximum quality and at a best price.

Can dazzling your exhibitors and attendees or your business, in general, be actually something easily to achieve? Yes, if you have the key, two-way communication method.

In order to catch the client in the right spot and at the right moment, many companies use today the direct selling method also knows as 1:1 (one on one) sales approach.

1:1 sales approach can be made thorough telemarketing (on the phone) through emails and also face to face by providing the opportunity for the client to try, feel, taste and smell your products.

Picture this familiar scene: you are walking in the supermarket, when suddenly an attractive woman comes and offers you to try today (and you must try it today!!) the new product from \r It can be annoying but researches showed that it actually works. Most of the clients prefer to try one product, before they decide to buy. The reason for that is to minimize the risk by buying something they dont know. It is even easier when it comes to kids

So we have a wining method to present our benefits to the world, the only thing left is to do it right.\r Taking a few beautiful samplers is not enough-its a campaign and it is worth to take it seriously

It happened to me beforethe clients ask for a few kids to give away flyers. I respect it but I really believe you should put more when it is about your brand. Does a teenager fit your brand? \r says Osnat Peled, the marketing manager of Mentor Pro Market. A real promoter needs listening and organizational skills, charm, and, of course, style. They need to focus both on exhibitors and attendees.

Finding the right person who can attract more clients and potential buyers in order to try, taste and feel your products is, in fact, the key in this particular case. What counts here is how well trained are the promoters. Well-trained promoters collect hot leads, smile and show anywhere how good your company and services are.

The task should be specific to each campaign. First decide:

Do you want to create awareness?
\r Do you want people to try your products?
\r Do you want to collects leads?
\r Do you want to provide information?

Each and every task demands a different approach and a different manpower.\r After establishing your needs it will be easier to define the profile of the promoters and samplers you need for your campaign.

Direct marketing can be a wonderful way to expose your brand and fast, it is also not very expensive in terms of price per benefits, now whats left is to do it right and to do it right at first try.

We will be happy to assist you with our tool at Mentor Pro Market

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What does an ideal new direct mail donor look like? \r How can you spot one in a crowd? Or in a list of \r potential donors? Look for the 3 Cs.

Capacity

The most important measure is a potential donors \r capacity to give. Some development officers trip \r here, concentrating their energy on wealthy donors. \r But in direct mail fundraising, the majority of gifts are \r small. Donors dont have to be wealthy, just willing. \r Thats the beauty of appealing for funds through the \r mail.

So look for people who are able to give the size of \r gift you want. Some apparently wealthy people have \r zero disposable income. And some apparently poor \r people (and some actually poor people) have \r disposable income. So the first criteria to look for is \r not how much money a potential donor has, but \r whether the person is able to give away what they \r have, preferably to you, of course.

Connection

The second criteria to look for in potential donors is \r their level of connection with your organization. \r Every potential donor fits in here somewhere on a \r scale of 1 to 10. At the high end you have the nice \r folks who sit on your board of directors. They are \r 10s. At the other end of the scale you have the \r strangers who know nothing about who you are or \r what you do or who you help or where you operate. \r They are 1s. In the middle you have clients (the \r people you \r serve), volunteers and vendors.

Commitment

Finally, you measure all potential supporters by their \r level of commitment to your cause. You can measure \r commitment by the amount of money that potential \r donors give to similar organizations. Or the length of \r time they have supported similar initiatives. Or the \r frequency of their donations (assuming you can \r discover such things). Or their level or length of \r volunteer service.

An ideal new direct mail donor will be able to give, \r have a strong connection with your organization, and \r feel committed to supporting you. Some potential \r donors have the capacity to give but dont know \r you. Others know you but are not committed. \r Whenever you can find people who meet all three \r criteria, you will be blessed. And so will they.

—-
\r About the author
\r Alan Sharpe is president of Raiser Sharpe, a full-service direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and retain loyal donors. Sign up for free weekly tips like this, and discover other helpful resources, at http://www.RaiserSharpe.com

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Often small businesses are squeezed for cash flow and yet we know we must advertise if we want to expand and get new customers. As our businesses grow we know that most of our customers will continue to come from word-of-mouth advertising, where happy and satisfied customers tell their friends to shop with us and buy our products or services.

Of course, first we must get the customers to make them happy so that they will go and tell a friend. This is why we must advertise, but how do you advertise on a limited budget when you are concerned about cash flow, making payroll, keeping up your inventory and paying the rent?

In these series of articles I will make the case for direct-mail marketing and I will discuss what I have learned in growing our companies. As a franchisor; we started as a small company operating in a few cities and grew the business eventually operating in 450 cities, 110 markets, 23 states and four countries. All this took about 27 years; overnight success, yah sure? Sometimes we had franchisees, which were undercapitalized and we had to help them find ways to advertise to get the most bang for their buck. One method we found extremely efficient was direct-mail marketing.

As you read this article and others on the subject, I recommend that you use them both as a marketing manual for your direct-mail marketing campaigns, as well as a thinking exercise to help you in your entrepreneurial efforts. You should be discussing publicity, advertising, marketing and public relations and how direct-mail marketing is suited for all. Please keep an open mind and consider how each point of contention offered in this book might help you in your endeavors. Teach yourself to think and think about how direct mail can help you achieve your goals.

These articles are not to hype you to spend all your money on direct mail, nor is it to entice you to spend all your money with a particular direct-mail marketing coupon package company. The goal is only to help you become more efficient with your advertising dollar in your small business, nonprofit, political campaign or government agency. I would like to help you do what you already do better. I thank you for reading all my articles and the wonderful feedback. Perhaps this article is of interest to propel thought in 2007?

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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Direct Mail Marketing for the Car Washing BusinessDirect mail marketing for a carwash business seems to be an excellent tool to increase the number of customers coming in. It...

Direct Mail and Direct Mail Marketing for Car ClubsAre you a car club organization and trying to get more people to join? Usually car clubs grow due to word-of-mouth and yet y...

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Many businesses do extremely well when using direct mail marketing techniques to sell their wares and goods or drive traffic to their retail establishments. But the best direct mail marketing companies sell products and services for the home. In fact the industry surveys show that those companies, which sell home products have a 35% greater return on investment for their direct mail marketing coupon package expenses.

Why do you suppose this is? Well consider that you are advertising into the home with direct mail marketing and if you are selling services or products for the home you have their attention. Of all the businesses who say that they get the most out of direct mail; most are services like pool cleaning, landscaping, deck washing and best of all home alarm systems, as it rated better than all the rest.

Also on the list are patio enclosed decks, shutters and driveway resurfacing. So if you are selling any kind of product or service for the home it makes sense to get your advertising into the home where it will do the most good. Remember this and if you are selling home security systems, this is the best place to advertise, so consider this in 2006.

\”Lance Winslow\” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

How To Use Direct Mail Marketing To Your AdvantageDirect mail marketing has become more and more popular over the past couple of years. Companies have been searching for dire...

Direct Marketing ToolsIn business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and serv...

Direct Marketing for Deck Cleaning CompaniesIt is amazing how well direct mail and direct marketing works for some types of businesses. Having been involved in many mob...

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Direct Mail Marketing and Direct Mail Strategies for Local Toy StoresLocal small business toy stores are under fire these days due to the ramp up of the number of toy isles in large box type sto...

Direct Mail Marketing to Get a JobCan you use direct mail marketing to get a job? Well consider if your will that most people already do, because they mail out...

Direct Marketing AssociationsDirect marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as ma...

Direct Mail for Building Materials StoresNow is the time for building material stores to advertise. Why you ask? Well it is simple, with housing sales down fewer peop...

Direct Mail for Taxicab CompaniesTaxicab companies must be sure to fill up those cabs so they can max out their ridership and expand to buy new cabs as well. ...

Direct Mail Marketing for the Car Washing BusinessDirect mail marketing for a carwash business seems to be an excellent tool to increase the number of customers coming in. It...

Direct Mail and Direct Mail Marketing for Car ClubsAre you a car club organization and trying to get more people to join? Usually car clubs grow due to word-of-mouth and yet y...

Direct Mail PostcardsDirect mail postcards are one of the most economical print communications media available on the market. It is a cost-effecti...

Direct Mail Advertising and the Car Wash BusinessCarwash industry surveys show that over 62% of all carwashes use direct-mail advertising and believe it to work the best. Mos...

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Reasons To Still Use Direct MailDirect mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing...

Direct Mail for Bowling AlleysEveryone likes to bowl and yet no one will come unless they are in a league or they are invited. Sometimes these customers ne...

Direct Mail ServicesRunning an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or ...

Direct Mail and Direct Mail Marketing for RacetracksRacetracks are always trying to fill up the stadium with customers paying to see races. The trick for a racetrack is to get ...

Direct Mail and Direct Mail Marketing for Auto Accessory StoresDo you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales...

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What are the secrets? Is traffic all that counts? Everybody is talking about traffic and of course traffic is important but what else counts? Why are some people doing very well and there is not much noise around them? They just do their jobs and are raging in millions of dollars without anybody knowing about it. What is the secrets to their success?

I recently listened to one of these men which gave an exclusive interview. He is now taking in over 14 million dollars per year and his goal is to make over 50 million per year within short, I understood what he was talking about and what made him so successful was totally different from the advertising I see all over the internet. He talked about the basic things in his business and shared his deepest secrets about how to be successful both on the internet and in traditional business. It was very inspireing to listen to him and it was almost as I was sitting at the table with him and actively taking part of the interview.

Also when the interview was over the listeners were able to send in questions and he answered them very informatively. It is a privilege to get an opportunity to listen to men like him.

Has worked in marketing for many years in different countries, is now a student of the internet.

If you are interested to listen too you can go to http://www.online-biztips.com/ for more information.

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